Atneed Unveils the Newest, Easiest Way to Present Memorial Products at NFDA 2009. And it?s Free.
Officially launched at the 2009 NFDA convention in Boston, MA, Chicago based company Atneed.com, Inc. introduced a new merchandising platform designed specifically for the funeral industry. The free, web-based service allows funeral service providers to instantly create a sophisticated, fully-branded virtual display room and offer their families thousands of personalized choices in merchandise and services.
?Good merchandising is fundamental to good service,? says President Daniel Goldman. ?It is a completely customer-satisfying process, and in this industry serving customers well is both more challenging and more important than any other industry I can think of.? The online format allows funeral directors to quickly and gracefully discover, and then instantly meet, the unique needs of each individual family.
After a simple, one-time set up, funeral directors have an online store customized with their own logo, company information and images. Funeral directors set their own prices and can quickly group products into categories of their own design, such as a collection for a particular family, a lifestyle, or a general theme. Orders are placed for all the products at one checkout. The site also automatically keeps track of order history and sales data and generates reports that reveal useful business insights. ?We made every part of it easy to use. You don?t have to be technically inclined to use it, but it?s also a very powerful tool that will improve service and save funeral directors a lot of time,? says Goldman.
Atneed believes that the growing trend in personalized funeral merchandise will open up new revenue streams for funeral homes. ?Memorial products add significant emotional value,? Goldman explains. ?A tangible item is an ongoing comfort; you only have to think of a child hugging a teddy bear to see that. It is literally something to hold on to.?
As the benefits of using computers and the internet are becoming more and more apparent, the funeral industry is beginning to embrace new technology and new business techniques. Atneed.com delivers both. ?We listen carefully to what funeral directors need and what families want. We are constantly adding new products to the catalog and developing new features on the site in response to funeral director feedback?, Goldman says. ?We help funeral directors use technology to enhance their business. And the families like it too!?
About Atneed.com
Atneed.com, Inc. was founded in 2009 to provide funeral directors with an easy way to offer families all the options available in funeral merchandise and services. The free, web-based service offers a wide selection of memorial products specializing in cremation offerings.
If you?d like to learn more about Atneed.com, or to schedule an interview with Dan Goldman, call (866)449-4495 or email dan@atneed.com.
