ObitData Launches to Help Funeral Homes Track Competitors
New company to launch obituary volume tracking tools and reports
Chicago, IL, May 20, 2014–ObitData.com today announced the launch of its obituary volume and market share tracking service. “We’ve been testing the service in several markets and have received overwhelmingly positive feedback from funeral homes using it,” said John Bikus, Founder and President of ObitData.com. “Test market responses, along with broad-based funeral profession support of the concept, provide clear direction for us to launch our obituary volume and market share tracking service.” Bikus said.
While many funeral homes already track obituaries to estimate competitors’ volume and share information, it can be a costly, labor intensive and time-consuming process. One important factor in the tracking of this data is the accuracy and funeral homes don’t always have a complete set of data. Manual tracking does not provide much flexibility should funeral homes want information about competitors they haven’t previously tracked or markets in which they haven’t previously competed. And, there is no industry standard for reporting market share or death rate information in a timely fashion.
ObitData.com aggregates data from both funeral home and newspaper sources to provide a comprehensive data set. Users have the flexibility to view data for almost all funeral homes in any market. Comprehensive data coverage and a consistent methodology will establish a standard for data gathering and reporting. “For funeral homes, our automated service will deliver a comprehensive data set, save time, provide data access opportunities not realistically available previously, and establish an industry standard for market share reporting”, Bikus said.
The funeral profession faces dramatic changes with rising cremation rates, funeral home consolidation, more personalized services, and diminishing consumer loyalty. “As the funeral profession continues to evolve, using data to understand the competitive landscape will become ever more important,” Bikus said. “Our goal is to become the data source the entire funeral profession can rely upon to assist with key business decisions.”
Obitdata.com aggregates obituary information to create actionable data sets for various industries. For more information, visit www.obitdata.com.
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