The CremationWithCare Official Handbook: Mastering the Cremation Conference
Sanibel Island, FL: The CremationWithCare Handbook provides you with the knowledge, skills and techniques that are guaranteed to increase revenue and add value to your funeral business. It was written by funeral industry entrepreneur & visionary, Mark E. Davis, a licensed funeral director and CEO of ValMark Memorial Group. “Most funeral directors leave money on the table in every cremation conference” said Mark. The contents of the CWC Handbook contains the information, techniques and skill set required to create a successful and rewarding cremation conference. Each cremation conference should be carefully crafted as if it were a Broadway play. You must approach your role in the cremation conference with the same preparation, enthusiasm and purpose as an actor giving an academy award winning performance. The techniques and skills acquired in the CWC Handbook will enable you to determine exactly what is important to each particular family in creating a meaningful & memorable Remembrance Gathering. You will engage families in order to uncover the personal interests and life experiences of the deceased, giving the family an opportunity to reflect on the love given and the love received. The CWC Handbook is the key that unlocks the door to remembrance.
It’s Business 101. Find a problem that people have and then provide the very best possible solution. When a family calls upon your funeral home to handle the final arrangements of their loved one it means that they have chosen you and your firm to help them solve their problem. In business there is no better position to be in. Your ability to maximize this opportunity to its fullest potential is what will ultimately determine your future success. People in every service business expect to achieve success and prosperity by capitalizing on their education, training, experience and talents. Why should funeral professionals be any different? Successful people make money. It’s not that people who make money become successful, but that successful people attract money. They bring success to what they do.
Trying to scare the public into using your funeral home for cremation by giving them cremation horror stories to read is the wrong approach. “If that is your cremation marketing message you are making a huge mistake!” says Mark. Delivering the message: “Use our funeral home or else” is fundamentally bad for your business. Proliferating negative thoughts and images about cremation does nothing to enhance your brand or your image. Why in the world would you waste your time, effort and money on negative marketing when you can capitalize on a positive message that will actually increase revenue and grow market share? Your focus should be on moving families to remembrance not on the details of the cremation process. “In 35 years of meeting with thousands of cremation families not one family ever told me that they selected my funeral home because of our cremation process, said Mark. “However I did convert 70% of our direct cremation families into Remembrance Gathering families and doubled our cremation merchandise sales by using the techniques outlined in the CremationWithCare Official Handbook: Mastering the Cremation Conference.
CremationWithCare is a division of funeral industry public relations powerhouse, ValMark Memorial Group which also operates Veterans & Family Memorial Care. To become the Exclusive CremationWithCare Preferred Provider for your city, receive the CWC Handbook: Mastering the Cremation Conference, The CWC Urn Presentation and other valuable marketing materials visit: www.Cremation-With-Care.com or Call Toll Free: (866) 770-6791.
