How Crowdfunding Works

November 8, 2012
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When I launched SoFund.Us last month I received an inbox full of questions and concerns. I expected this. SoFund.Us is much like ConnectingDirectors.com was 5 years ago; progressive and way ahead of where the profession is.

I think where SoFund.Us has the advantage is the average funeral professional is much more progressive now then 5 years ago. Change and new concepts still take time to be accepted but that time is shortening. I fully believe that in 12-18 months SoFund.Us will be how most of the new innovative funeral products are brought to market. It will completely change the game. But in order for that to happen the funeral profession has to understand what crowdfunding is and why it works.

I found this short video that does a brillant job explaining how crowdfunding works in just over 90 seconds.

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Let me know what you think in the comments below.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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