Funeral Home Shopping On Mother’s Day Via Smartphone

July 26, 2012
1 Comments
Advertisement

Article Contributed by: Brian Young

Sitting in the hospital’s Intensive Care Unit on Mother’s Day, I became another “mobile” statistic that deathcare providers should be courting. My grandmother had suffered a severe heart attack the night before, though she would defy all odds and live another seven unaided weeks. But that Mother’s Day I sat with my parents examining local funeral homes online with my Smartphone – something about 50% of American’s can do as over 50% of American cell phones are smartphones (Nielsen 03/12).

As a deathcare provider, what concerns you more: that no local funeral home reached out to us with an easy-to-use Mobile website? Or, that we were deciding what funeral homes to call based on the attractiveness and helpfulness of their websites, even though we have lived in our city for 23 years and are aware of the funeral homes?

Industry analysts like Alan Creedy recognized around the start of 2009 that “the majority of American families now get their first impression of a funeral home from its website.” While almost no one was searching for funeral home websites with mobile devices in 2009, analytics show that number to now be about 15% and growing at about 2.5% per quarter (FuneralNet Study 7/2012). Surveys show it’s no longer uncommon to do all one’s research and shopping via a Smartphone.

Advertisement

Why do websites matter to winning calls? Websites are regularly cited as a reason families call to learn more or get a feel for a funeral home (Surveys 2009). But for a cremation society or low cost provider, their website can often be the reason a family chooses that business. The Web is where “undetermined” families examine their options and providers.

So, why does having a mobile website now matter? Because it is not easy to navigate a full size website when using a mid to lower end smart phone, which the majority of Smartphone owners use. However, even many iPhone shoppers prefer using the simple and clean mobile sites, though the iPhone can easily handle full size websites.

Effective websites create opportunity! If your websites properly highlight important considerations and satisfy concerns; if they engages visitors, demonstrate your business’s strengths and generate hope that your firm is the right solution for them, then how much greater are your chances of a phone call from online shoppers? I could cite all the studies, but thinking back to that Mother’s Day I’ll just say “far greater.”

About Brian
Brian Young is a Web Communications Strategist and former Marketing Director at FuneralNet. Since coming to the deathcare industry Brian has become a leading expert and presenter on website-based deathcare marketing and eCommerce topics. He has presented at National and State FDA conventions, and written for various deathcare trade journals. He regularly consults with leading deathcare firms.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

10 Visionary Death Care Entrepreneurs Revolutionizing How We Die
Funeral Industry News
6 views
Funeral Industry News
6 views

10 Visionary Death Care Entrepreneurs Revolutionizing How We Die

Justin Crowe - June 20, 2018

Looking at the business that these 10 death care entrepreneurs have created, there is an overwhelming sense of certainty that…

Mean Internet Comments – Funeral Edition
Funeral Industry News
508 views
Funeral Industry News
508 views

Mean Internet Comments – Funeral Edition

CDFuneralNews - June 20, 2018

We shine a light on some of the harsh words posted on social media towards DISRUPT Media's CEO, Ryan Thogmartin.…

FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions Bombed
Funeral Industry News
1180 views
Funeral Industry News
1180 views

FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions Bombed

Justin Crowe - June 18, 2018

The FTC has released its report detailing the results of its undercover Funeral Rule investigation for 2017. Last year, the…

Comments