David S. Larsen Named NFDA Convention, Events and Meetings Director

June 23, 2011
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Brookfield, Wis. – The National Funeral Directors Association (NFDA), the largest funeral service association in the world, selected David S. Larsen as its new convention, events and meetings director. In this post, Larsen will be responsible for overseeing the development and production of high quality, innovative meetings and events for funeral service professionals, such as the NFDA International Convention & Expo, Professional Women’s Conference, Advocacy Summit and Leadership Conference.

His meeting-planning duties at NFDA will include site selection, contract negotiation, budget oversight, and coordinating housing, travel, food and beverage, internet/telecommunications, audio/visual, transportation, special events/entertainment and security. He will also oversee exhibit floor development and expo sales for the NFDA International Convention & Expo and supervise sponsorship solicitation for NFDA programs and events.

Larsen has nearly 20 years of experience in the meeting planning and food and beverage industries. Most recently, he served as the assistant vice president of meetings and conventions for the American College of Chest Physicians, an international medical association with more than 17,000 physician. There he was responsible for the logistics of more than 40 meetings and events annually.

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“David brings a tremendous amount of meeting planning experience to NFDA,” said NFDA Senior Vice President of Professional Development Connie Smith. “He will be a great asset as we build upon the highly-successful NFDA Conventions in Boston and New Orleans. Our members can expect events that are professionally and personally fulfilling, and that are an excellent value for their dollar.”

NFDA is the world’s leading funeral service association, serving 18,500 individual members who represent more than 9,900 funeral homes in the United States and 43 countries around the world. From its headquarters in Brookfield, Wis., and its Advocacy Division office in Washington, D.C., NFDA is the worldwide source of expertise and professional resources for all facets of funeral service. Through education, information and advocacy, NFDA is dedicated to supporting members in their mission to provide families with meaningful end-of-life services at the highest levels of excellence and integrity. For more information, visit www.nfda.org.

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