Has Batesville Been Lying About Casket Protection?

October 5, 2010
Advertisement

imageThe economic state of our country is forcing many companies to diversify themselves into new products as well as new industries, and funeral industry companies have not been excluded from this diversification.

Lets look at Batesville Casket company. In the last 12 months they have purchase a burial vault company, a funeral home website company, and a non-funeral industry company.

Batesville’s primary product and their name to fame has been their high quality caskets, but it seems now that burial vaults have been added to their product line their story on casket protection is changing.

Advertisement

Here is what I mean, for all the years that Batesville has been consulting with and providing services and sales techniques to funeral homes they have been enforcing to funeral directors that protection provided by a high end gasketed casket is all that the consumer needs, protection provided by a burial vault is secondary.

As someone with a background in the burial vault manufacturing business I have tried to help funeral directors convey the message to the consumer that the protection provided from a burial not only protects the remains but also the casket to stop the intrusion of outer elements of the earth, damage from ground weight, and from the heavy equipment used by cemeteries. Now that Batesville is selling burial vaults, their sales collateral is saying what us vault people have been saying for years. The sad thing for Batesville is that this goes against everything the have built their casket sales presentation around.

Here is one of the pieces of sales material for Batesville’s new Endura burial vault obtained by Connecting Directors:

So what story is Batesville going to stick with now? What is really providing the most protection, the casket or burial vault?

Looks like Batesville has a decision to make, one that could totally change the direction of their company.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

UPDATE ON HUGE FUNERAL INDUSTRY CIVIL LAWSUIT | FUNERAL nation 101 – CHANGE MAKERS
FUNERAL Nation
27 views
FUNERAL Nation
27 views

UPDATE ON HUGE FUNERAL INDUSTRY CIVIL LAWSUIT | FUNERAL nation 101 – CHANGE MAKERS

CDFuneralNews - January 21, 2018

On this episode, we talk with a death care attorney who is handling a high profile civil lawsuit affecting thousands…

OGR Annual Conference Offers Solutions to Business Problems in Savannah, GA April 4-6, 2018
Funeral Industry Press Releases
20 views
Funeral Industry Press Releases
20 views

OGR Annual Conference Offers Solutions to Business Problems in Savannah, GA April 4-6, 2018

CDFuneralNews - January 21, 2018

AUSTIN, TX – JANUARY 2018 - The International Order of the Golden Rule (OGR), the world’s leading professional association dedicated…

Funeral Cribs Episode 5 – Sunset Memorial Park, Alabama
News
408 views
News
408 views

Funeral Cribs Episode 5 – Sunset Memorial Park, Alabama

CDFuneralNews - January 18, 2018

The Sunset Memorial Park Funeral Home has had one major goal in mind from the time it started until now,…

Comments