Professional Guidance & Resources

Odds are, you’ve not spent much time pondering this question. You are so busy maintaining your business that you simply...

Recently, you may have seen a Facebook “privacy notice” creep into your Facebook timeline. It may look something like this:...

People visit Facebook profiles more than four billion times per day, and we’re continually looking for ways to make profiles...

Certain professions have a built-in PR problem. People don’t like to think about what janitors or garbage collectors do, so...

The Hawthorne effect occurs when individuals modify or improve an aspect of their behavior in response to their awareness of...

When speaking with funeral home owners and directors about our social media services, the question of whether to post obituaries...

Life is a celebration. As an event planner, with over 20 years in the industry, I tend to filter most...

You can find out some helpful demographic information about the people who have been reached by your Facebook business page....

Researchers from the University of Washington and the University of Melbourne in cooperation with an international consortium working on the...

One man is honoring veterans' service one gravestone at a time. Andrew Lumish, a self-employed carpet cleaner who lives in...