Marketing & Social Media

"How we're all sharing is changing and the news feed needs to evolve with those changes. This is the evolving...

Is your primary goal on Facebook to generate Pre-Need Sales Leads? Are you not getting the results you hoped for?...

It's true, most funeral homes spend the bulk of their advertising dollars on media outlets that eyeballs are shifting away...

Having your fans share your content is what begins the process of social recommendations (which is what funeral directors say...

Facebook is not for generating Preneed sales leads. If that lead happens then great, but Facebook is the conversation and...

James McConnell died last month aged 70 and staff at his care home in Southsea, Hampshire, were concerned they would...

Anna Lamb-Creasey's son had disappeared without a trace. She called hospitals and jails. She waited for days and then weeks...

Sure, it's just a prank and mildly inappropriate, but do you think this kind of prank/advertisement could work for a...

Why should funeral homes/funeral directors care that women are the primary controller of social media conversation? That's an easy answer:...

Whether publicly or via intimate messages, people's Facebook interactions with the dead mimic the grieving rituals we've held throughout time....