Brookfield, Wis. – The National Funeral Directors Association (NFDA) has announced the launch of the NFDA Social Media Hub, a new subscription-based platform designed to help member funeral homes manage social media more easily and effectively, even with limited time or staff.
Created specifically for funeral service professionals, the NFDA Social Media Hub provides access to professionally designed, ready-to-use social media posts created using exclusive content from NFDA’s consumer engagement initiative, Remembering A Life. The platform allows funeral homes to stay active online with content that is compassionate, accurate and aligned with the needs of today’s families.
For many families, social media is one of the first places they learn about and engage with local businesses and organizations. A consistent, thoughtful online presence helps funeral homes remain connected to the communities they serve by sharing grief resources, educational information and other meaningful content throughout the year. By building relationships long before a family experiences a death, funeral homes can become a trusted resource when guidance and support are needed most.
“At NFDA, we consistently hear from members that social media is important, but finding the time and resources to do it well is a challenge,” said NFDA CEO Christine Pepper. “The NFDA Social Media Hub was created to remove that burden by providing trusted, meaningful content that funeral homes can post in just minutes.”
The NFDA Social Media Hub launched with 45 ready-to-use posts covering topics such as grief support, community engagement, the value of a funeral, advance planning and more. Each post includes a professional graphic, a suggested caption written from the perspective of a funeral home, and hashtags, making it easy to choose a post, customize it with the funeral home’s name, and share – in minutes. Each subscriber can choose up to eight posts from the library per month.
In addition to curated content, the platform also gives users the ability to create and publish original posts directly within the Hub, allowing funeral homes to share local announcements, community events, staff highlights and other custom messages.
To ensure content stays fresh and timely, new libraries of posts are released every quarter.
NFDA also provides subscribers with ongoing support through weekly emails that include tips, troubleshooting guidance and downloadable resources. Topics range from connecting social media accounts and customizing captions to responding thoughtfully to positive, challenging, or negative comments.
“Our goal is not just to provide content, but to support funeral homes in using social media with confidence,” Pepper added. “That includes helping them navigate difficult conversations in a professional, compassionate way.”
The NFDA Social Media Hub is available to NFDA members for $75 per month, billed monthly. More information and subscription details are available at NFDA.org/SocialMediaHub or by calling 262-789-1880.
NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.
