DELFT, The Netherlands, October 2 – For millions of people worldwide, pets are beloved family members. Saying goodbye is always painful, yet it can also be meaningful. On World Animal Day, Loop Biotech unveils the Loop FurEver™, the world’s first urn grown entirely from mushrooms, offering a sustainable and loving way to honor pets while giving back to the earth.
“Our pets give us unconditional love. Yet farewells too often end in urns made of metal, ceramic, or plastic – products that pollute the planet. That must change. With Loop FurEver™, farewell transforms into new life: memories live on while nature is restored,” says Bob Hendrikx, founder of Loop Biotech.
The urn comes in two sizes: 0.5 liters (for cats, rabbits, guinea pigs, parakeets, and small dogs) and 1.5 liters (for larger dogs). Families can keep it at home as a soft remembrance or bury it outdoors. Within 45 days, the urn completely returns to the soil, enriching biodiversity and nourishing new life.
A Positive Pawprint
Each urn is grown in only seven days from mycelium – the root network of mushrooms and nature’s most powerful recycler – combined with upcycled hemp fibers. Like the Loop Living Cocoon™ (mushroom coffin) and the Loop EarthRise™
(urn for people), the new product reflects Loop Biotech’s mission: to turn every farewell into an opportunity to enrich the earth.
A global and growing need
The pet funeral industry is expanding rapidly. Worldwide, tens of millions of dogs and cats are buried or cremated every year, with cremation accounting for the majority. According to Grand View Research (2023), the global market for pet funeral services is growing by an average of 11% annually, driven by stronger emotional bonds between people and their pets, and the growing demand for sustainable choices.
“We see a clear shift: more families are looking for sustainable,
nature-friendly ways to say goodbye to their pets. The Loop FurEver™ offers comfort while directly giving back to the planet,” says Amaryl van Ravenhorst, Pet Funeral Care Netherlands.
“Loop’s mushroom urn is a groundbreaking innovation that fits perfectly with the global movement toward sustainable funeral products. It makes farewells more natural, personal, and meaningful,” says Peter Biemans, Funeral Products.
Available now worldwide
Through partnerships with funeral care providers and distributors, the Loop FurEver™ is already available in Europe and North America. It can be purchased via crematoria, pet funeral homes, selected retailers, and the Loop Biotech webshop.
About Loop Biotech
Founded in 2020 by Bob and Lonneke Hendrikx, Loop Biotech is the creator of the world’s first mushroom coffin and urn. From its base in the Netherlands, the company develops funeral products that enrich nature. Since 2021, thousands of families in Europe have chosen Loop Biotech for sustainable farewells. With the launch of Loop FurEver™, the company extends its mission to pets: restoring balance with nature and creating new life from every goodbye.
Source
Grand View Research (2023). Pet Funeral Services Market Size, Share & Trends Report, 2023–2030. Available at: https://www.grandviewresearch.com
