You know what I’m talking about. Facebook posts filled with images of puppy dogs, American flags, and gorgeous sunsets. The platitudes are happy and encouraging. They may make you smile, and they give you a warm feeling inside. Who doesn’t like to be inspired by nice content? Doesn’t it make sense to utilize these images and quotes on your business page?
In a conversation with a prospective client a few weeks ago, he used the term “puffy” to describe this content. He subscribed to a service that provides these kinds of images for his funeral home Facebook page. He contacted us because, in his experience, this “puffy” content was doing little to draw more people to his page or to increase engagement in any meaningful way. His own Facebook news feed is overflowing with the same kinds of posts, so he believes most viewers simply are getting too much of a good thing…kinda’ like feeling queasy because you ate a second (and third) piece of cake.
I’m not making a case that these posts have no place on your page, just like I’d never say that cake is not a good thing! But a well-balanced meal involves more than just dessert…far more. And a well-balanced presence on Facebook needs a healthy mixture of inspirational, informative, personal, organic, and visually appealing content in multiple formats so your readers maintain a healthy appreciation for who you are and what you do. They want to get to know you! Feeding them only super sweet dessert will eventually turn them off.
We provide our clients with beautifully produced seasonally-appropriate videos, and we assist them in producing organic videos showing off their staff, their facilities, and the activities they sponsor. The feedback we’ve received about our videos has been tremendous! Because video content grabs a lot of attention on Facebook they reach and engage thousands of people in the funeral homes local community. Check out a few of the videos below.
