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Home Community & Culture Community Outreach

Federated Insurance Offers New Distracted Driving Community Outreach Tools to NFDA Members

CDFuneralNews by CDFuneralNews
October 22, 2025
in Community Outreach, Leadership & Management
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Brookfield, Wis. – Not only is distracted driving still a serious problem, it is an epidemic. With each new mobile device introduced, the potential for behind-the-wheel distractions increases and so does an individual’s exposure to risk.

The National Funeral Directors Association (NFDA) and Federated Insurance have joined forces to help funeral homes address the concerns of distracted driving within their business and community. The new community outreach tool kit enhances Federated Insurance’s original “In the Blink of an Eye” campaign through a powerful message to “Please Make it Home Safe Today!”

The complimentary tool kit includes:

  • “In the Blink of an Eye” and “Please Make it Home Safe Today” videos
  • PowerPoint presentations including scripts and talking points
  • A brochure outlining the effect distracted driving has on a community

“NFDA is pleased to partner with Federated Insurance to help bring awareness to the dangerous epidemic of distracted driving on America’s roadways,” said NFDA President W. Ashley Cozine, CFSP, CPC, CCO. “This ready-to-use program is available to all NFDA members to share in their businesses and communities. I hope you take advantage of this important benefit and request your copy today. You have the power to change behaviors and save lives!”

NFDA members are encouraged to share this important message by presenting to local colleges, high schools, community centers, senior living communities, churches, and other community service organizations. Having two programs to choose from enables funeral directors to use the one that best fits each audience.

“It’s up to each of us to make it a priority to end distracted driving,” said Jack West, National Account Executive of Federated Insurance. “The lives of everyone important to us may depend on it. We want everyone in your communities to make it home safely each and every day!”

To order your free copy, please contact a local Federated marketing representative or visit www.nfda.org/distracteddriving

About Federated Insurance

Federated Insurance offers a wide variety of business insurance and financial protection products including: industry-specific commercial property and casualty programs; life and disability income insurance; risk management services; and help locating independent business succession and estate planning professionals.* Federated Insurance serves more than 1,800 funeral homes throughout the United States and is endorsed by NFDA and 30  state funeral director associations. For more information, or to locate your nearest Federated representative, visit www.federatedinsurance.com or call 1-800-533-0472.

*All products or services may not be available in all states or for all businesses.

About NFDA

NFDA is the world’s leading and largest funeral service association, serving 19,700 individual members who represent more than 10,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics, and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities, and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org.

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