Practical How-To Sessions Now Available Online
Legacy.com has released the popular “Search Engine Marketing for Your Funeral Home” series aimed at helping funeral home directors understand Search Engine Optimization (SEO) and how it impacts their business. Well-received sessions presented at the National Funeral Directors Association, Australian Funeral Directors Association, and the International Cemetery, Cremation & Funeral Association have been released in short how-to videos available to all.
“The nicest compliments we received were that we had made SEO easy to understand,” says Kim Evenson, Chief Marketing Officer at Legacy.com. “Our goal was to share simple tools and tips so that any funeral director, regardless of comfort level, could make one or two small changes to positively impact their website’s ranking in search.”
“The session was fantastic! I remember scrambling to find bits of paper to write down all the good ideas,” said Karen Blue, funeral director at Penrose Funerals. “I really believe we are in the infancy of what we can achieve using our websites and we have to surround ourselves with vibrant, tech-savvy individuals who aren’t afraid to try different things. Kim introduced us to how Google views and ranks websites, and showed us that we can achieve success with simple, easy-to-implement changes.”
The “Search Engine Marketing for Your Funeral Home” series explains how search works and presents simple strategies to help your funeral business grow by boosting local ranking and attracting more potential client families to your website.
The series introduces funeral professionals to how Google keeps track of websites online, what Google and other search engines look for on your site, core components that determine ranking across various common search terms for funeral homes, and more. To learn more, visit new.legacy.com/fh/search-engine-marketing/
About Legacy.com Inc.®
Legacy.com is the global leader in online obituaries with over 39 million visitors each month and ranked as a Top 40 domain in the U.S. by Quantcast. Through the Legacy.com and Tributes.com brands, the company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com’s partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. Legacy.com is headquartered in Evanston, Illinois.
