Article by: Ryan Thogmartin, DISRUPT Media and ConnectingDirectors.com
For the last few years I’ve constantly recommended Facebook ads to our DISRUPT Media clients. I recommend them to all of our clients, not just funeral homes. I recommend them to local clients here in Zanesville, Ohio, I recommend them to our retail clients, law firm clients and even B2B clients. I recommend them to everyone who wants to grow awareness about anything they’re doing.
How advertising has changed since the 20th century
Before the Internet, it was unlikely that the average person would advertise. Many funeral homes used the Yellow Pages or radio, but not all. Even now, traditional media outlets are the primary form of advertising for most funeral homes.
Only a percentage of funeral homes have begun using search advertising (Adwords). Many found that pay-per-click was too expensive or too complicated for them.
Why Facebook Ads are the biggest marketing opportunity ever and funeral homes are missing it
With Facebook ads, you have a totally unique opportunity. There are several things about them never before seen together:
- They can reach as many people or more people as radio or TV, and in whatever country.
- They have sophisticated targeting like AdWords, albeit on different criteria.
- The minimum spend is just $1 per day.
- They are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV. Are you kidding me? Nope, it’s for real.
In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.
With just a few dollars a day we have funeral home clients reaching thousands of targeted, local users. Here are just a few of the targeted options available with Facebook ads:
- Geography
- Language
- Age
- Gender
- Workplace
- College
- Interests (including job titles)
- Categories
- Your own email lists
- Relationship status
- Education level
- College major
- School
We are successfully managing and monitoring small to large Facebook advertising budgets for our social media clients in the US and international.
All that is required to use Facebook advertising successfully is to do your research. Spend the time learning this stuff and keep up-to-date on the latest Facebook changes. And what do you do when you just don’t have the time or the knowledge for that? Hire someone who can. Your money is better spent bringing in an expert than throwing it down a drain, bringing in fake Likes.
Not sure where to begin with Facebook ad management? Download our Facebook Advertising Guide
Ready to test the water with a small Facebook ad budget? Email: ryan@disruptmedia.co to get started!
Still need to learn more about social media and what DISRUPT Media does for funeral homes? Schedule a 15 minute demo with Ryan. Email ryan@disruptmedia.co or fill out the contact form here: http://www.disruptmedia.co/funeral
