Funeral Industry News

Matrix Direct and the Dignity Memorial(R) Provider Network Partner on End-of-Life Planning

August 28, 2009

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Matrix Direct and the Dignity Memorial(R) Provider Network Partner on End-of-Life Planning

image Matrix Direct and the Dignity Memorial provider network announce they have partnered to offer consumers a way to create a complete plan for their end-of-life arrangements. Through the Dignity Planning(TM) tool, consumers can document and store their end-of-life plan as well as automatically notify loved ones of the plan for free. Then, referring to the plan details, consumers can work through Matrix Direct to acquire adequate funding for the plan. “By offering the Dignity Planning tool to our clients, we are able to offer an easy and convenient way to create an end-of-life plan and help them have peace of mind, knowing that they have protected their loved ones from having to make difficult decisions at an emotional time,” said Ron Harris, President of Matrix Direct. “Dignity Planning is a great value-added component to the life products we offer our clients.”

Dignity Planning( )is the first needs analysis and suitability program designed for financial service providers outside of the funeral industry. The tool is free and educates consumers on the importance of planning ahead and documenting wishes for their end-of-life arrangements. Dignity Planning is not a prearranged funeral agreement. Rather, it allows consumers to view a complete and personalized combination of products and services that can be paired with an insurance policy to make a comprehensive plan for the customer’s end-of-life arrangements. A plan can be created through Dignity Planning in three different ways – online at, by phone at 1-866-853-1431 or by mail.

“Matrix Direct is a great partner because they have licensed insurance professionals that can help you select the right insurance policy for your unique situation,” says David Frank, one of the architects of Dignity Planning. “The Dignity Memorial((R)) provider network serves approximately 300,000 families a year. Year after year, thousands of these families come in at the time of their loved one’s death, not knowing what was wanted for that person’s end-of-life arrangements and/or not having adequate funds to pay for those arrangements. By partnering with Matrix Direct, our goal is to help alleviate some of the emotional burden that families face, so they can celebrate the life of their loved one without that additional stress.”

Matrix Direct has helped more than 4 million people with their insurance needs. We represent highly rated companies and offer a variety of insurance products to meet your needs and budget.

For more information on Matrix Direct, please contact or visit For more information on Dignity Planning, please contact

The Dignity Memorial network of more than 1,600 funeral, cremation and cemetery service providers is North America’s most trusted resource for funeral and memorialization services. Dignity Memorial providers offer an unmatched combination of products and locations serving families with care, integrity, respect and service excellence.

Matrix Direct, Inc. is a subsidiary of American General Life Insurance Company and an affiliate of The United States Life Insurance Company in the City of New York. Agency services provided by Ronald J. (John) Harris in IA, TN and VT; Matrix Direct Insurance Services in CA (#0B57619), ME, MA, and OK; Matrix Direct Insurance Agency, Inc. in UT; and Matrix Direct, Inc. in AR (#246412) and all other states, except SD.

The Dignity Planning services described here are provided by Dignity Memorial Network Inc. and are not part of, or dependent on any insurance product.

SOURCE The Dignity Memorial Network