Funeral Industry News

Boost Your Profit at the Cemetery Directors Conference

June 8, 2010

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Boost Your Profit at the Cemetery Directors Conference

imageCemetery professionals nationwide are already signing up for the Cemetery Directors Conference, which will be held Nov. 16 at Caesars Palace in Las Vegas.

With families increasingly opting for cremation, green burial and other options, many cemeterians are caught wondering what they need to do to book more profits and ensure future success. Discover the steps you need to take now at an event featuring some of the nation?s top cemeterians, planners and thinkers.

Organized by Kates-Boylston Publications, the publisher of American Cemetery magazine, the conference will help you:

? Incorporate green and pet burial sections into your cemetery?

? Maximize the value of your cemetery business?

? Use space effectively and profitably

? Provide better service to families and cut costs using technology?

? Connect with and serve more veterans?

? Improve community outreach efforts?

? And much, much more!

Sign up before Sept. 30 and save up to $125 off your registration fee! Subscribers to any

Kates-Boylston publication pay just $470 and all others pay just $495 before Sept. 30.

The conference speakers are:

Larry Anspach, president of American Cemetery/Mortuary Consultants, has served leading cemeteries throughout the United States. He?ll provide tips on maximizing cemetery value, and he?ll also show you how to use legal and tax codes to your advantage.

Doug Flin, principal of the Cemetery Planning Resource Alliance, will provide master planning techniques to help you expand responsibly. Discover new revenue streams and maximize space.

Ed Horn, director of sales, marketing and community relations for St. Michael?s Cemetery in Queens, N.Y., has increased sales from $3 million to more than $7 million. He?ll provide a roadmap on how to boost goodwill within your community. Also discover new ways to cater to veterans and how to work with the media to achieve your objectives.

Barb Milton, vice president of community relations with Buchanan Group, Inc., will explain how opening up green and pet burial sections can help your cemetery succeed. Learn how focusing on underserved market segments can dramatically improve your results.

Mark Smith, vice president of McAlister-Smith Funeral Cremation, an owner of Palmetto Cremation Society and former president of the Cremation Association of North America, is one of the most innovative thinkers when it comes to cremation. He?ll show how to boost profits by working with funeral homes, crematories and cremation societies and how to make the most out of your marketing dollars.

Eric Robuck is president and founder of webCemeteries.com, a cemetery Internet program for online sales and marketing, public obituary and genealogy searches and cemetery records management.

Nick Timpe, the company?s director of sales and marketing, will join Robuck, and the duo will share insights on how to serve families better through providing online burial records and maps, how technology can help cut costs, how to improve computer security and much more.

Network with your peers and learn from some of the top experts in the field. Invest in your cemetery operation and reap the rewards at the Cemetery Directors Conference in Las Vegas.

Remember: Register before Sept. 30 and save up to $125. Visit www.katesboylston.com/cdc for more information and to register.