Funeral Industry News

New Website Design Improves Conversion Rate

April 13, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

New Website Design Improves Conversion Rate

Fort Lauderdale, FL–March 23, 2012–ASD Answering Service for Directors, at, is a family owned and operated business dedicated solely to the funeral profession. With over thirty years of experience, ASD has developed an intensive training program and ongoing monitoring system to ensure they have the most professional, well-trained operators. ASD answers at-need calls to funeral homes live so that all calls to a funeral home are answered immediately and responsively. In fact, ASD operators answer 90% of incoming at-need calls on the first ring, an exceptional level of customer service.
ASD has not only the most intensively trained operators, but the technical innovations to back them up. ASD technology allows for superior call handling along with superior delivery of information to funeral homes, using progressive cellular and Internet technology to maximize business efficiency.

When ASD needed a customer-friendly, technologically advanced website to match their level of professionalism and technical innovation, they turned to Funeral Home Resource, developer of industry-leading websites. Kevin Czachor, family member owner and Vice President of ASD funeral home answering service, describes the website Funeral Home Resource created for his business, “Funeral Home Resource captured our business with a website that clearly identifies who we are and what we can do for our clients. They enhanced our site with new social features and we have found our new blog to be a huge success. Our sales have increased drastically with this new site!”

The new website design offers an updated look and improved viewer usability that clients are raving about. Funeral Home Resource ensured the improved usability extended to ASD’s use of their site as well. Critically, the newly designed site greatly increased conversions for the company, a strong and measurable improvement of the number of visitors that become clients. Funeral Home Resource also worked with ASD to develop a 30-day, no-risk free trial to further improve their conversion rate.

Successful websites are visually appealing, full of informative content that draws potential clients, and, critically, convert viewers into clients. A custom website fulfills many needs, but, ultimately, its success translates to increased clientele. With an improved website, both in look and function, ASD has grown its business while better serving the funeral home industry to which it is dedicated.

About Funeral Home Resource

Funeral Home Resource, the outsourced online marketing department for funeral homes, grows market share for funeral homes through on-line marketing to families in need of funeral home and cremation services. Funeral Home Resource develops industry-leading websites at and operates, the premier on-line directory of funeral homes. FHR is trusted by the most established, most respected names in the funeral industry, handling all their online marketing efforts and overseeing the creation, capture, delivery, and conversion of thousands of online inquiries for them each month. Funeral Home Resource specializes in no-risk performance marketing arrangements.