Batesville Announces 2018 Education Series Schedule for Funeral Professionals
BATESVILLE, Ind., February 13, 2018 – Batesville has just released a new lineup of free educational webinars designed to help funeral professionals enhance their knowledge on key industry and consumer topics. The 2018 Education Series, which kicks off on February 27, features quarterly sessions conducted by Batesville experts and executives. Each webinar includes a 30-minute presentation followed by an interactive question-and-answer session.
“Learning is a continuous process that yields tremendous benefits,” said Troy Turner, SVP of sales and marketing for Batesville. “We believe knowledge should be shared, and are pleased to be able to provide virtual classrooms that are accessible to all funeral professionals.”
Since launching its formal education series in 2014, the company has reached more than 2,000 funeral professionals, sharing insights and practical tips that can be used in their businesses and in serving families. The webinars are limited to less than an hour to make it easier for busy professionals to participate without having to take time away from work.
A schedule of webinars and topics for the coming months is below. To register for any or all of these events, go to www.Batesville.com/Webinars.
► Simplifying the Selection Experience for Today’s Consumer
Presented by Jeremy Raver and Mary Ziegler, Merchandising Managers, Batesville
Tuesday, February 27, 1 p.m. (EST)
The product selection experience can be overwhelming for families. Learn how to simplify the experience – from the arrangement office to the selection room using our innovative Simple Benefits approach. Based on extensive consumer research and market testing, Simple Benefits creates a more comfortable, engaging environment to educate families about their choices and demonstrate the benefits of personalization in a way that is meaningful to them. This results in higher family satisfaction and more profitable selections. Jeremy and Mary will share insights and provide real-life examples of results in funeral homes that have adopted this proven approach.
► Bridging the Digital Divide – Using Technology to Drive Consumer Value
Presented by Rob Shane, Director – Technology Solutions, Batesville
Tuesday, May 8, 1 p.m. (EDT)
Mobile and digital technologies have reshaped how consumers approach significant financial and life decisions, including funerals. While they often seek information online first – about products, services and pricing – increasingly, consumers are gravitating toward providers that can deliver the “experience” that meets their needs. Learn how digital tools and mobile solutions can be combined with human processes to attract and educate families, and make the funeral planning process more convenient and comforting. Rob will discuss key consumer and industry trends, how technology can support these shifts and actions you can take to drive success in your business.
► Staying Relevant in an Evolving Marketplace
Presented by Troy Turner, SVP, Sales and Marketing, Batesville
Tuesday, August 28, 1 p.m. (EDT)
Hardly a week passes without news of another respected brand closing its stores because of falling revenues. It’s easy to blame these losses on discounters and online retailers. But in many cases, the company simply lost touch with its customers, didn’t recognize the signals in the marketplace and waited too long to react. Troy will cover some of the key trends that are changing consumers’ expectations about how they engage in funeral planning and carry out end-of-life ceremonies, and what you can do to stay relevant with the families in your community.
For more information, visit www.Batesville.com.
Batesville (www.Batesville.com), a wholly-owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader.
FOR ADDITIONAL INFORMATION, CONTACT:
Teresa M. Gyulafia
Director – Strategic Communications