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SCI Launches ‘Bowling For Boobies’ Campaign

October 14, 2013

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

SCI Launches ‘Bowling For Boobies’ Campaign

We received the following email yesterday and we want to know what your thoughts are about SCI’s ‘Bowling For Boobies’ fundraising campaign.

Email from a SCI funeral director in Florida:

I am starting to feel like I am becoming a prude… Our cluster of funeral homes is having a sponsored employee event for breast cancer awareness called “Bowling for Boobies”…now this might make some chuckle (I can picture my son when he was a teenager cracking up) but we are FUNERAL HOMES …its bad enough we seem to be losing all civility as a country but shouldn’t we be just a little more DIGNIFIED than that after all we are DIGNITY MEMORIAL? Feelings?

¬†What do you think? Is ‘Bowling for Boobies’ a good idea for a funeral home?