Funeral Industry News Social Media

Have You Ever Checked The ‘Other’ Folder On Facebook?

July 24, 2013

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


Have You Ever Checked The ‘Other’ Folder On Facebook?

A couple of days ago, I wrote this post about the hidden “Other” folder on Facebook. This secret folder contains all messages sent to you by anybody who’s not among your Facebook friends. Because you’ve probably never looked in there, it might contain really important messages that you’ve never seen.

Hundreds of you wrote to report what you found in there. Some found nothing there. Some found only spam. Some found awkwardly written mash notes: “They were all men who wanted to get to know me and commented on my looks,” wrote one reader.

In all of those cases, the Other folder is doing its job.

But many more of you wrote that, sure enough, your Other folder contained important, now outdated messages, some with sad results:

• “Notification of the death of a friend was hidden in my Other box. I had been very hurt at not being told, and actually missed her funeral.

• “Thank you, David. I will never be able to say that enough. Our son died very unexpectedly on New Year’s Eve past (http://MackBrady.com), and thanks to your note, I am just now seeing dozens and dozens of kind and wonderful messages of sympathy and support.”

• “I learned of the death of a former, valued colleague two months ago.”

Read the rest of this article here: http://pogue.blogs.nytimes.com/2013/07/20/what-readers-found-in-facebooks-other-folder/


FrontRunner Professional announced its strategic partnership with DISRUPT Media, the funeral profession’s dedicated social media provider, founded by Ryan Thogmartin of Connecting Directors.

This new partnership will forge the development of the new “Socially Acceptable™” social media program designed to set a new and higher online standard for the funeral profession. The program will be available exclusively through FrontRunner Professional to their clients.

DISRUPT Media is a full service social media agency for social strategy and complete social media management for businesses. They help funeral professionals, worldwide; interact with today’s consumers by truly embracing the Internet and engaging in conversations about their funeral business online.

For more information on FrontRunner Professional and DISRUPT Media contact FrontRunner at 1-866-748-3625 or online atwww.FrontRunnerPro.com/SociallyAcceptable or email Ryan Thogmartin at [email protected]