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Batesville Names John Parlapiano East Division Vice President of Sales

April 16, 2013

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Batesville Names John Parlapiano East Division Vice President of Sales

Batesville, the leading provider of comprehensive solutions to the funeral industry, announced the addition of John Parlapiano as East Division Vice President of Sales.

“John brings a wealth of funeral industry knowledge, with more than 15 years experience working with customers of all sizes,” said John Schutte, Batesville’s vice president of sales. “His professional connections, leadership skills and strong personal drive will allow him to make an immediate impact in this role.”

Parlapiano is a proven leader with broad business expertise and a passion for developing people. “I get great satisfaction out of helping customers achieve their business and financial goals,” he said. “I’ve always had a healthy respect for Batesville and look forward to continuing the legacy of leadership.”

Parlapiano spent the last eight years owning, operating and growing an insurance agency, which he said helped him better understand and appreciate the challenges independent business owners face. Previously, he was West Division Director of Sales at Forethought Financial Services, where he also held several other senior sales roles. Parlapiano earned a bachelor’s degree in business administration from University of Northern Colorado.



Batesville (, a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems and room displays. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader.