Funeral Industry Press Releases


March 24, 2013

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Cincinnati, Ohio, March 21, 2013 – Unity Financial Life Insurance Company reported increased sales in 2012 with premium up over thirteen percent to a record $44.2 million. New highs were set in both the pre-need and funeral trust markets. Assets grew by sixteen percent to $147 million.

Tom Hardy, CEO and President, stated “I am very pleased that Unity Financial Life continues to grow faster than the other national pre-need and funeral trust insurance companies”. He also noted that Unity Financial Life was able to increase earnings in spite of the low and declining interest rates in 2012.
 Jay Hardy, Executive Vice President-Marketing, says he looks forward to the opportunities and challenges likely in 2013. He expects premium to grow faster than in 2012 because of expanded distribution. However the company and the industry will need to deal with interest rates that are lower than 2012. New policy reserve rates in 2013 will limit earnings but should not affect customers.

Unity Financial Life has continued its strong all investment grade securities policy and, the growing unrealized gains provide increased financial strength for the future. Unity Financial Life has eleven consecutive years of solid growth in nearly every financial statistic. The management team looks forward to continuing the trend.

Founded in 1964, Unity Financial Life Insurance Company is a privately held, national provider of life insurance for pre-need funeral funding and funeral trust insurance. The company serves customers throughout the United States with licenses in 45 states plus the District of Columbia. It has been recognized by Inc. Magazine for the last five years as the fastest growing privately owned life insurance company in America.


For more information about the selection of superior products the company offers, contact them toll free at (877) 523-3231 or visit them online at