Alan Creedy Contributors Funeral Industry News Social Media

The Vast Majority of Funeral Homes are Using This Inappropriately

September 27, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


The Vast Majority of Funeral Homes are Using This Inappropriately

Originally from the Creedy Commentary

 

The survey in the attached article isn’t about funeral service and, frankly, most funeral homes aren’t engaged in social media…sad.  And I can assure you that over 90% are using it inappropriately.  Be that as it may, here are some interesting points about the topic that may help you avoid some of the same pitfalls.

Vocus teamed up with Duct Tape Marketing to survey 400 decision makers at small- and medium-sized businesses to learn about their struggles and successes using social media.

Specifically, the survey sought to discover the social sites most used by small businesses (SMBs), how they were managing their efforts, challenges they were facing, and the metrics they were using to judge success. While the results were strong in affirming the power of social media for SMBs, they also made me wonder whether or not many business owners were looking at social media correctly….More at Are 87 Percent of Small Businesses Using Social Media Wrong