Funeral Industry News

eFuneral Brings Unprecidented Transparency To Funeral Planning; Launches Its Platform Nationwide

September 4, 2012

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eFuneral Brings Unprecidented Transparency To Funeral Planning; Launches Its Platform Nationwide

Funeral planners can view pricing, ratings, and reviews for thousands of funeral homes – plus access helpful articles and videos – all for free.

Cleveland, OH – September 3, 2012 – eFuneral has announced a major re-launch of its website,, as well as its expansion into 8 metropolitan markets throughout the United States. The new site, which features a free funeral home comparison tool, exclusive funeral-related offers, and a comprehensive resource center, saves funeral planners time, money, and hassle.


Launched earlier this year, Cleveland, Ohio-based eFuneral is a comprehensive online resource that enables those thinking about end-of-life to research, plan, and arrange a wide variety of services. “We’ve always been committed to helping families make more informed funeral planning decisions,” said Mike Belsito, Co-Founder of eFuneral. “With the introduction of new features — such as the ability to instantly view funeral home pricing and read reviews from other families – as well as our expansion into markets throughout the country, we’re bringing a level of transparency to funeral planning that simply didn’t exist before today,” added Bryan Chaikin, Co-Founder of eFuneral.

eFuneral first began testing in markets throughout Ohio and evolved based on feedback from funeral planners and funeral homes alike. By midyear, Hospice of Dayton, one of the nation’s largest independent hospice agencies, began utilizing eFuneral’s platform to help the thousands of patients they serve each year make funeral arrangements. “Hospice of Dayton works very hard to improve the quality of life for every patient we are privileged to serve,” noted Kent Anderson, CEO of Hospice of Dayton. “Once our patients have passed away, we are equally concerned for the patient’s family and their quality of life. The funeral planning process can be stressful and confusing, hence our support of eFuneral. While there is no financial arrangement between our organizations, there is a common and shared goal of improving people’s quality of life.”


Funeral Homes may modify basic contact and pricing information for free, or upgrade to premium paid memberships for additional services. Through its new website and services, eFuneral hopes to better connect funeral planners and funeral homes – and put families in control of the funeral planning process so they can feel confident their loved ones will get the care they deserve.


About eFuneral
eFuneral is the first online platform that allows families to quickly and confidentially find, compare, and select a funeral home based on location, price, service options, and service quality. There is no cost or obligation associated with eFuneral’s service, and the company keeps personal information confidential until a specific funeral home is selected for a funeral service. eFuneral is a private company based in Cleveland, Ohio. To learn more about eFuneral, visit


Markets currently served by eFuneral (With expansion markets denoted*)

Cleveland-Akron, Ohio

Columbus, Ohio

Dayton, Ohio

San Francisco – San Jose – Oakland, California*

Miami, Florida*

Tampa – St. Petersburg, Florida*

Atlanta, Georgia*

Washington, DC – Baltimore, Maryland*

Detroit, Michigan*

Dallas – Fort Worth, Texas*

Houston, Texas*


New Features introduced:

  • Pricing information that’s instantly visible on thousands of funeral home public profiles.
  •  eFuneral Featured Offers, highlighting exclusive deals available to funeral planners.
  • Ability to leave and read ratings and reviews for neighborhood funeral homes (late August).