Funeral Industry News

Wilbert Debuts New Products at NFDA Convention

October 26, 2010
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Wilbert Debuts New Products at NFDA Convention

image?Gratifying? was the response that Wilbert Funeral Services, Inc. (WFSI) received to the newly-expanded line of products that the company showcased at the recently-concluded National Funeral Director Association (NFDA) convention in New Orleans. The company introduced more than a half dozen new cremation and memorialization products.

?Having jeweler designed Monica Lilak as well as artist Karine Bouchard in our booth were definite draws,? commented Joe Weigel, Wilbert?s Vice President of Sales and Marketing. ?Customers really appreciated meeting the artisans and learning more about the urns and memorialization jewelry they create to help celebrate a life that was lived and should be remembered.?

In conjunction with the artisan visits, Wilbert conducted a drawing to give away several unique pieces donated by these artists. The winner of the freshwater pearl necklace donated by Lester Lampert was David Holman of Holman Headland Mortuary in Headland, AL. Brian Barnett of Bradley Funeral Home in Marlton, NJ won the glass blown sailboat created by Karine Bouchard. Mike Malone of Jones & Son Funeral Home in Richton, MI was the winner of the ceramic and porcelain platter handcrafted by Bill Campbell. The winner of the Garmin GPS navigation device was Mark Spohrer of E. J. Fielding Funeral Home in Covington, LA.

?In addition to receiving valuable comments on these new items, we were able to obtain reactions to some new product concepts that we brought to the exhibit floor,? added Weigel. ?We were also able to obtain great feedback on some of the support tools we are developing to assist funeral directors in positioning our products with families. It?s clear from our discussions that funeral professionals understand that interest in memorialization jewelry stretches beyond the cremation family.?

Wilbert Funeral Services, Inc. is the leading single-source supplier of burial vaults and cremation-related products and services to North American funeral homes. From its offices in Broadview, the company licenses the right to manufacture burial vaults under the Wilbert trademark to a network of over 200 licensees and sub-licensees throughout North America.

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