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Funeral Industry – Are You Too Old for Social Media?

February 24, 2010

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

Funeral Industry – Are You Too Old for Social Media?

imageIsn’t Facebook something for college kids? Twittering… that’s somethings birds do right? Does social media have an age limit?

These are all questions that have been posed to me by funeral professionals, funeral professionals reluctant to embrace social media. Funeral professionals who think they are to old for that “crap”. Guess what… the largest growing group on Facebook is the 45-65 year olds. There are more people on Facebook over the age of 30 than under.

The following article puts all these excuses to rest. It debunks the myths of social media relating to age. So please take five minutes and READ IT!!

Are You Too Old for Social Media?

“I’m too old for this social media stuff.”

“I prefer talking to actual people, not websites and computers. At my age, I’m more of a ‘people person.'”

“My customers are all baby boomers, like me. They aren’t using Twitter or Facebook.”

If you don’t mind, I’d like to take a moment to demolish some of these persistent myths about social media right now.

The first, most widespread, and most pernicious among them is the concept that social media is a young person’s game, and that kids these days are simply wired differently than older generations to be more capable of understanding and using social technologies.


People who practice using specific tools get really good at using those tools. Period. Think about it — you grew up playing catch in the backyard with your friends, and now you can catch a ball without a second thought.

Were you hard-wired to catch and throw a ball? Of course not. You practiced.

You practiced because you were a kid and because back then you had lots of free time to do as you pleased. Other people, like your parents, had less time to practice, because they were busy doing more important things, like earning a living.

Generation X and Y were kids when technology advanced by leaps and bounds each year. They had the time to play with, adapt to, and learn each new technology. While you were out doing other things, like earning a living, those kids had nothing but time to practice, practice, practice.

So let’s demolish Myth #1…

You’re not too old for social media; you just haven’t practiced enough.

And the learning curve is not nearly as steep a climb as you think.

Myth #2: “I prefer talking to actual people, not websites. I’m more of a ‘people person.'”

So let’s say you build a profile on Twitter or Facebook. You’re a person, right? Looking to make connections, build relationships, help others, and grow your business.

That’s exactly the kind of person that is behind almost every single other username, avatar and profile on Twitter, Facebook and LinkedIn. A real, living, breathing person, sitting at a desk somewhere with their fingers lightly poised on their keyboard.

Just like you. So social media is really tailor-made for a “people person” like you.

(Are there automated profiles and robot-powered tweets out there? Certainly. Just don’t be one of them.)

Myth #3: “My customers are all baby boomers, like me. They aren’t using Twitter or Facebook.”

The largest, fastest growing group of users on Facebook today is men and women over 55.

Yes, really.

The fastest growing groups of users on Twitter are teens and young adults between 12 and 24 years old — while the largest retained, active group is still men and women over 35.


Your customers are using social websites and applications in ever increasing numbers to find products, buy services, answer their questions and solve their problems.

Shouldn’t you be there to provide answers and solutions when your customers need them?

Wouldn’t that be the mature, responsible thing to do?

Author Bio

Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Beth also blogs at

Photo: Flickr User hiro008

Source: Hubspot