AWFD Posts New Free ResourceAll visitors to the Web site of the Association of Women Funeral Directors are invited to download free resources.
Just today, Kim Stacey let me know that she’s posted a new article, orginally published by the Society of American Florists.
Entitled, “In Lieu of Complaining,” it explores the relationship between florists and funeral directors – and offers readers a number of valuable
insights to build co-operative relations between funeral homes and their local florists. “Our goal should always be to best serve client families, and
bringing flowers into the memorial or funeral service setting,” said Kim, “soothes emotions, comforts, and helps to create a loving,
beautiful environment for the living. It’s my intention to foster strong florist/funeral home connections, and to bring flowers back into the foreground
of the funeral landscape.”
This article is available to members of the Society of American Florists, but AWFD has been given special permission to make it possible for
their site visitors to download a copy. “Their intention mirrors my own,” shared Kim, “and this is one small way they can express that.”
Go to http://www.wfdconnect.com, and click on “Free Resources in the top navigation bar. “And while you’re there, get your copy of our free
“special report: Outrageous Solutions for Two Problems You Face Every Day,” advises Kim.
The sign-up box is prominently displayed
on the home page!”