A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot of small details you might notice about how they think, purchase, communicate, and perceive your marketing.
It may sound like an odd cruise trend, but a growing thing for Carnival Cruise Lines passengers is scattering cremated ashes of loved ones at sea. “Really, this is a big trend,” John Heald, senior cruise director for Carnival tells USA TODAY. “Each and every week I am asked by submissions on my blog, johnhealdsblog.com, or Facebook page to organize ashes scatterings.”
On Wednesday, June 17th, we hosted our second #Talkdeath roundtable discussion on all things related to death, dying, funeral practices, and grief. Mandy and Georgia from the Qeepr team moderated the discussion between About.com’s Chris Raymond and The Doyenne of Death and author of A Good Goodbye, Gail Rubin. Using the questions that you, the audience, were asking as a framework, the result was an hour-long discussion that covered a lot of ground and left us brimming with information and new ideas to consider.
Arlington National Cemetery is known as one of the largest and most beautiful military cemeteries in the country. William Howard Taft and John F. Kennedy are both buried there, as well as RFK, Jacqueline Kennedy Onassis, Medgar Evers, remains of the astronauts who died in the Challenger disaster, and a long list of other notable Americans.
Desairology? Is that a thing? According to uslegal.com, “The art of Desairology involves caring for the hair, skin and nails of the deceased in a funeral home preparation room. The specialty is performed by a Desairologist who is licensed in cosmetology under state law.” But wait! Like everything in funeral service, Desairology is in the process of morphing.
One Roanoke business owner says the heat is taking a toll on his employees. When you think about working in the heat you tend to think about landscapers, road crews and roofers, but it’s also challenging for employees at Oakey’s Funeral Services.
Whether you like it or not, celebrities are a big part of our culture. Ever since they first appeared on the silent screens, we’ve looked up to them, followed their day-to-day lives in magazines and talk shows, and kept up with their achievements… so it makes sense that millions tune in to celebrate them when they pass.
In the age of the internet, an online presence can make or break a business. Having an engaging and user-friendly website is the right place to start, but these days just having a website isn’t good enough. You need to think a step ahead in the process and ask yourself “how are people finding my website in the first place?” One of the most common answers will undoubtedly be “search engines”. If someone is searching for a business within their area (chances are this is the case with funeral homes) then the results will likely come up as a “local listings” or Google Places page, such as the one below.
The International Order of the Golden Rule (OGR), the world’s leading professional association dedicated to making independent funeral homes exceptional, recently announced its next Regional Workshop will be hosted at The Pittsburgh Institute of Mortuary Sciences on August 7. The workshop titled “Fresh Approaches to Funeral & Memorial Services” will feature four distinct sessions on generating revenue from nontraditional sources.
You feel pretty good because you have created a Facebook page for your funeral home. Since 78% of consumers say social media impacts their purchasing decisions, it is very wise to have an active presence on Facebook. Now…what to post and when should you post it?