Should you continue to spend the bulk of your advertising dollars on one-way promotions in which there is no opportunity for you to engage with the public?
Consider where your advertising dollars are currently going. Isn’t it time to invest in ads that allow you to engage your public in the forums where they are living and active?
You’ve probably heard the exciting news that the remains of Don Quixote author Miguel Cervantes have likely been found after centuries of being misplaced somewhere in the Convent of the Discalced Trinitarians in Madrid. This fate seems to befall famous historical figures more than you might think—the grave sites of these notable people also went missing for decades or even centuries before being rediscovered.
Imagine the remains of your dearly departed loved one being flushed down the drain. That’s the grisly image Rep. Dick Hamm conjured in a speech on the floor of the Indiana House that helped sink a bill that would have legalized a new alternative to traditional burial. But in doing so, the Richmond Republican also staved off a new source of competition to his two casket manufacturing businesses.
Created especially for small to mid-size funeral home businesses, the new National Funeral Directors Association (NFDA) Business Conference will arm funeral professionals with updated, essential business knowledge and tools to ensure growth, profitability and financial strength. It will be held May 6-7 at the association’s headquarters in Brookfield, Wis.
“Social media should be a crucial component of a growing funeral home’s marketing plan,” commented Fowlkes. “At Coleman Funeral Home, we have increased engagement and we are making an impact thanks to DISRUPT Media and their ‘unconventional’ marketing leader, Ryan Thogmartin.”
Social Media has provided a platform for funeral homes to share their story and initiate conversations within their communities to consumers. The exclusive offer provides funeral homes the ability to tell their unique story via Social Media with a suite of funeral content to engage consumers with positive and engaging messages.
Last week, we shared an article about funeral profession newcomer Mesoloft and it generated a lot of buzz. Mesoloft is only about 5 months old but they are ramping up to take the funeral profession by storm. Ryan had the chance Monday to interview Mesoloft partner Alex Clements.
Watch this video to learn: what Mesoloft does, why they do it and how to get in early and offer their exclusive service to your client families.
The eighth annual National Funeral Directors Association (NFDA) Asia Funeral Expo & Conference (AFE) will take place May 13-14 at the Macau Tower Convention & Entertainment Center in Macau. AFE is an unparalleled opportunity for NFDA members to build meaningful relationships with funeral professionals from around the globe, share ideas, and solve common challenges, which ultimately leads to improved service to the dying, the dead and the bereaved. Last year, more than 2,250 funeral professionals from 30 countries and regions attended the conference.
Outside of a Southern California hospital, an ER doctor is crouched down against a concrete wall grieving the loss of his 19-year-old patient. A paramedic snaps a photo of the tender scene. His coworker, a close friend of the doctor, posts the photo (with permission) online.Minutes after the photograph, the doctor returns to work “holding his head high.”
Death Redesigned: A legendary design firm, a corporate executive, and a Buddhist-hospice director take on the end of life
There’s an ugliness — an inelegance — to death that Paul Bennett gradually came to find unacceptable. It seems to offend him the way a clumsy, counterintuitive kitchen tool might, or a frumpy font. At first, that disgruntlement was just “a whisper in my mind,” Bennett explains. “But it’s gone from being a whisper to a roar.” The solution, when it finally occurred to him, felt obvious. “Oh,” he told himself. “You need to redesign death.”