Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.
There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below:
Linnea Crowther writes celebrity obituaries for Legacy.com, the global leader in online obituaries. After seeing dozens of Facebook posts early this year asking why so many celebrities were dying all of a sudden, she set out to determine whether 2016 really is “the year of the celebrity death.”
CANA’s convention was very unique because this conference offered an opportunity to hear session speakers in the same room as the convention exhibits. This allowed us to sit in on CANA’s full line up of impressive experts who weighed in on many topics while keeping a strong focus on the effect cremation has had on the funeral profession.
There are a number of definitive “best practices” out there that funeral directors swear by when it comes to planning funerals. Whether it’s a piece of advice, a rule they’ve created, or even a tried-and-true method they’ve developed over the years, they are dead set that their way is the only way…
Foreverence has recently started raising Series A investment capital, and its expansion to the Japanese market is a key part of the company’s growth strategy. “The infrastructure is in place, the market is responsive and we feel there is tremendous opportunity,” Saari notes. “We’re ready to go faster.”
Your funeral home involves caring for and serving others, but how much of your attention do you give to monitoring your business? Consider giving some of your attention and effort to focusing on the internal health of your funeral home so you can continue caring for families for years to come.
Social Media Icon shares why funeral homes should embrace new medium and The Spotlight on a Funeral Director loads up 4 ½ trucks for flood victims.
On this episode the questions are asked by impersonators! I talk about what it will take for funeral professionals to change their marketing habits, why DISRUPT Media is different from all the rest and I talk about organic content and show an example of how to drive leads on Facebook.
It looks like Matthews Aurora Funeral Solutions is going south of the boarder.
Late last week MA customers received a letter from company President, Thomas Pontone, announcing upcoming product changes and that the company would be moving all 20 Gauge non-gasketed steel production to a state-of-the-art facility in Monterrey, Mexico.
This year’s program was put together by Gwen Mooney and Wanda Sizemore. It is designed to find solutions to some of the most common challenges facing owners, executives and high-level managers in our profession.