It is amazing how often funeral topics are discussed on Twitter. There is a huge opportunity that exists on Twitter for funeral professionals and industry suppliers to answer questions Twitter users have about funerals and the funeral process. I’m not going to get into this idea fully, it deserves its own article, but if you are curious go to search.twitter.com and type in the search term “Funeral”. You will be presented with a list of all the tweets that include the word “funeral”. Ok, now on to the point of this article.
It’s a struggle for funeral homes to advertise.
Where do we advertise? At nursing homes? Hospitals? Bars? Along dangerous highways?
It’s a struggle for us to sponsor events.
What should we sponsor? A BBQ fundraiser? Who wants to see a funeral home ad on the back of their son’s Little League uniform?
And when other businesses can donate a coupon or a gift certificate to a charity auction, the funeral homes can donate … what? A used casket? A groupon?
We have fairly modest dreams when it comes to ferrying our remains to our final resting place. After all, it can’t cost that much to rent the The Oscar Meyer Wienermobile for a few hours. Should you have slightly more expensive tastes, there’s always this Rolls-Royce Phantom Hearse. The specialty vehicle is set to be unveiled at the Tan Expo funeral home show in Bologna, Italy. With 23 feet of length from stem to stern, this Phantom is longer than even the long-wheelbase version of the sedan. Interestingly enough, designers retained the rear doors for additional live passengers while incorporating a large rear cargo area for the dearly departed.
FORT WAYNE, INDIANA – Eagle’s Wings Air (EWA), the nation’s leading provider of transportation management services to North American funeral homes and shipping services, has been named a Preferred Benefit Provider of Selected Independent Funeral Homes (Selected), offering transportation services and incentives to Selected members.
Selected is an exclusive, invitation-only nonprofit organization representing more than 1,300 independently owned funeral home locations worldwide. Through its Member Benefits Program, the 94-year-old association offers a range of services and benefits for members, including access to and discounts from carefully chosen consultants and vendors.
This article originally appeared in the Director Magazine
“I don’t mean to burden you with my problems,” says the stranger over the wires that connect us. But by the time we both hang up, she isn’t a stranger any longer. I know her name, I know her age and the town in which she was born. And I know that she needs to have her son’s ashes buried because the sight of his urn in her empty home is a painful daily reminder of how alone she feels without him. When I tell the woman that everyone needs someone to talk to sometimes, I don’t require a script to find the words. The difference between saying something and meaning it is that by the time I hang up I am blinking back tears.
Guest article by Alan Creedy
[Apologetics (from Greek ἀπολογία, "speaking in defense") is the discipline of defending a position (often religious) through the systematic use of information.]
Much of my career has involved business turnarounds. This experience serves me well as a funeral home consultant. Over the course of more than 30 years I have learned a lot about human nature. Here is a simple elegant expression of one of the most significant lessons you must accept if you are in trouble:
“If you think you can, or if you think you can’t You are right!” Henry Ford
As previously discussed, there’s a family in your community whose name you should get to know very well: “The Undecided’s.” While this family might not know today who, specifically, will care for them in their time of need – there are things you can do to be proactive so that your funeral home stands out among others when the time comes for The Undecided’s to – well – decide.
HOUSTON, TEXAS — Jay Dodds and Brad Green have announced the formation of The Signature Group. The Signature Group is a privately held consolidation company with the same focus on operations and serving families as that of the most successful independent operators. This pairing is new in name only, in that Mr. Dodds and Mr. Green have worked closely together as executives at a publicly traded death care company for the past five years. Combined, they have over 35 years of experience in both private and corporate funeral and cemetery services.
Tributes.com Launches Interactive Facebook Application to Integrate Obituary Content into Facebook’s Latest ‘Timeline’ Business Page Template
State-of-the-Art Facebook Integration Enables Funeral Homes to Increase Social Engagement and Family Support
BOSTON, MA – March 19, 2012 – Tributes.com, the online resource for local and national obituary news, today at the 2012 ICCFA conference announced the launch of a new Facebook application designed to allow funeral homes to seamlessly integrate their obituary listings into their Facebook business pages and capitalize on the traffic and interactivity of the leading social network that now captures one in every eleven Internet visits in the U.S.* Tributes Facebook app was developed specifically for the new “Timeline Page for Business” design, scheduled to be released by Facebook on March 30th.
Tributes’ Obituary application for Facebook, once easily installed on the funeral home’s Facebook page, creates a new, dedicated and customized Obituary area which will automatically highlight the funeral home’s most recently posted obituaries while also allowing integrated searching of the entirety of the funeral home’s database of historical obituaries. Tributes’ implementation, highly differentiated from other Facebook solutions available in the profession, allows Facebook users to post condolences on obituaries without ever having to leave the Facebook environment – using the familiar Facebook ‘Comment’ interface. Condolences left on obits on the funeral home’s Facebook page are fully synchronized with that obituary’s Tributes-powered memory book across Tributes.com, the Tributes Network of media partners and most importantly the funeral home website via Tributes’ obituary hosting capabilities. And, if the user chooses, the guestbook entry along with links to the obituary listing and the funeral home’s website can be immediately posted to their Wall driving more awareness of the funeral homes’ obituary content among their group of Facebook Friends.
“Funeral homes are rapidly realizing that their Facebook pages are becoming as critically important to the online experience they offer the circle of grievers mourning those in their care, their regular followers and prospective customers as their websites are,” said Elaine Haney, CEO / President of Tributes.com. “As a technology leader in the funeral profession, the Tributes team is constantly striving to ensure that our funeral home partners are able to leverage the most important trends and technologies via elegant and easy-to-use interfaces that increase family satisfaction while driving traffic, revenue and leads.”
“We continue to see increased demand from our families for more and better digital solutions,” said Lisa Baue, CEO of Baue Funeral Homes. “We know by partnering with Tributes.com that our funeral home will be able to evolve with the changing technology landscape with digital solutions that are specifically designed to satisfy both the changing needs of our business as well as those of the families we serve. We rely on Tributes’ technology expertise, their insights into consumer digital trends and behavior and their deep understanding of the needs of the funeral profession to deliver best-in-class software solutions that are highly reliable and easy for our business to implement.”
Sample Facebook Funeral Home Pages Currently Featuring the Tributes.com Facebook Application:
* According to a recent post by Margot Bonner, Analyst for Experian Hitwise
Tributes.com is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving. Through one centralized national web destination, with over 90 million current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. Monster.com founder Jeff Taylor officially launched Tributes.com in the fall of 2008 and in 3 short years the site has experienced rapid growth, and is now relied on by thousands of funeral homes and more than 2.5M unique consumers each month to publish and locate obituary news. For more information about Tributes.com, please visit our website at www.tributes.com or contact us at firstname.lastname@example.org.
In the style of Jonathan Swift, I offer an immodest proposal. Here are 13 ways to almost guarantee that you will die prematurely. And, premature death can have a variety of benefits. It ends the need for long term retirement planning. You probably won’t outlive your money. The concern of having to come up with new gift ideas each year for your spouse, children, grand-children and other loved ones disappears. And gone is the worry of staying productive and alert in old age.