It can also be very bad for your reputation when the community members, who are “friends” with you on Facebook, see that XYZ Funeral Home like “Freaks Only 18+ ONLY No Kids Allowed” page. Sounds like something that would never happen right? WRONG!
Custom burial is resonating with baby boomers and younger generations reared on self- expression and turned off by the somber mood of traditional funerals. “We’re not only helping an industry that needs change, we’re helping break the taboo about caskets,” says Nathan Smith, Co-Founder of ‘Til We Meet Again and President of The Willow Group, LLC.
According to last year’s preliminary figures, the Cremation Association of North America reported that the U.S. cremation rate topped the 40 percent mark for the first time in history. Now, to go along with a 42 percent cremation rate, another benchmark number was topped as the association’s preliminary numbers put the number of cremations in the United States as exceeding the 1 million mark in 2011.
On August 17, the California Department of Public Health (DPH) issued an approval letter and permit to the UCLA Donated Body Program for the first alkaline hydrolysis unit in the state of California. The approval includes the reduction of human remains and the destruction of pathogenic microorganisms found in human remains.
Over 15,000 Funeral Professional Know, ConnectingDirectors.com is Leading the Revolution. We were the first daily online funeral publication and now we are bringing you the very first funeral publication iPhone app!
funeralOne’s at it again! We just released the Life Tributes Summer Release and we know you are going to be blown away. It features 3 awesome cinematic intros, 400+ new background music choices and more. You’ve got to see it to believe it…
Wilbert Funeral Services, Inc., (WFSI) the leading provider of burial vaults and cremation-related products and services in North America, is pleased to announce the addition of Phil Allen as Marketing Specialist. In his position, Allen will support key WFSI marketing initiatives including the company’s online presence, advertising and media relations. He will also assume the management of trade shows and other events for WFSI.
Casket companies have controlled the headlines on ConnectingDirectors.com for the past few months. First Aurora Casket made a big splash by selling to a private equity firm, then followed up with job cuts. Batesville Casket experienced 40 job cuts, and just last week Genesis Casket Company cleaned house by removing its entire executive team and a reported 50 factory workers.
Death is a tyrant. And those who work for It are slaves. And when there’s too much work, and we lose sleep and miss meals, we can become nearly mindless drones who are prone to mistakes. Some mistakes are caused by this Tyrant-induced drone state.
It’s no longer a secret. The adaption rate of funeral professionals when it comes to embracing a new marketing strategy targeting the “Boomer” segment is virtually a non-starter.