This article was originally posted on the FuneralOne blog.
It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power. – Alan Cohen
I think funeral directors know better than anyone: change is a constant. You see it every day, through the window of death and dying – certainly dramatic changes for the families you work with.
I have a tendency to be socially retarded. At least that’s what the personality tests say about me. I’ve got like a negative IQ in the social category. Conversely, I score highly in the “introverted” area.
Personally, though, I think personality tests have a very limited definition of “social”. I think they need to broaden their definition.
For those of you who see us introverts as “mysterious” and “dark” — let me shed some light on us: being “introverted” doesn’t necessarily mean we’re antisocial. I know, I know … that may come as a shock to some of you extroverts who have dominated and determined the whole definition of the word “social” to mean simplistically “interacting with OTHER people.” In fact, as an introvert, I’m a very social person (something you extroverted personality test makers have overlooked) … I just naturally like to socialize with myself. So where’s you’re category for that Mr.-Think-You-Know-Me Personality Test maker guy?
For 10 years, veterinarians have been supporting the Pet Stop cremation service outside of New Orleans, Louisiana. A veterinary clinic owned by Dr. Susan Strain and Dr. Mike Strain of New Orleans was the drop off point for clinics across the city. From there, pets would be taken to the Pet Stop for “cremation.”
Apparently, not once during those ten years did a veterinarian, a family, or another pet care professional do their due diligence to see what kind of business the Pet Stop cremation service was operating. Furthermore, Dr. Mike Strain, who also happens to be the State’s Commissioner of Agriculture and Forestry, wasn’t aware of these practices going on at Pet Stop either.
This article is not the writing of ConnectingDirectors.com it was originally posted on Boston.com. We have not done any business with Keepsake Rosaries, but feel it is necessary to inform our audience about the problems others have experienced with this company. They have received an “F” rating from BBB and BBB.org is warning customers to research the (Keepsake Rosaries) complaint history before dealing with this company. – Ryan
How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause.
Apropos of everything my friend, Bruce Buchanan, brought an article to my attention published via The Wall Street Journal that succinctly expresses many of the points I am attempting to make in my most recent series of posts. Here are a few excerpts to underscore the relevance of the comments in this important article. I recommend you print it out and tape it above your desk, or wherever you sit the most, to remind yourself.
The below is a very insightful infographic that was put together mu MySendOff.com. This infographic is jam packed with very useful facts, many of the facts are almost commonsense, but to see the actually figures is eye opening. For example, I think it is very interesting that 68% of funeral directors say that social media has impacted their business, but very few funeral homes are actually embracing social media. Did you know that 78% of baby boomers are regularly online? Did you know that 1 baby boomer passes away every 49.5 seconds? Look at the inforgraphic below for more facts like this.
When a loved one’s passes away, it can often take people by surprise. Not everyone is prepared to deal with what lies ahead with the cost and details of funeral planning. The experts at The Funeral Program Site have been thought of as the “go to” resource for funeral and memorial service planning needs. A new memorial SUPERSTORE showroom has just opened in the San Francisco Bay Area where families can go to order printed materials such as funeral programs, prayer cards, or bookmarks. There is also a nice selection of memorial gifts for keepsake items.
Families may not always know that there are other options when it comes to the selection of printed materials and memorial keepsakes. The showroom is located in Orinda, California and staffed with graphic designers who can assist families in customizing and personalizing a product. These designers are also trained to service the bereaved community and will guide families through the process in the type of information they may want to include.
It is amazing how often funeral topics are discussed on Twitter. There is a huge opportunity that exists on Twitter for funeral professionals and industry suppliers to answer questions Twitter users have about funerals and the funeral process. I’m not going to get into this idea fully, it deserves its own article, but if you are curious go to search.twitter.com and type in the search term “Funeral”. You will be presented with a list of all the tweets that include the word “funeral”. Ok, now on to the point of this article.
It’s a struggle for funeral homes to advertise.
Where do we advertise? At nursing homes? Hospitals? Bars? Along dangerous highways?
It’s a struggle for us to sponsor events.
What should we sponsor? A BBQ fundraiser? Who wants to see a funeral home ad on the back of their son’s Little League uniform?
And when other businesses can donate a coupon or a gift certificate to a charity auction, the funeral homes can donate … what? A used casket? A groupon?
We have fairly modest dreams when it comes to ferrying our remains to our final resting place. After all, it can’t cost that much to rent the The Oscar Meyer Wienermobile for a few hours. Should you have slightly more expensive tastes, there’s always this Rolls-Royce Phantom Hearse. The specialty vehicle is set to be unveiled at the Tan Expo funeral home show in Bologna, Italy. With 23 feet of length from stem to stern, this Phantom is longer than even the long-wheelbase version of the sedan. Interestingly enough, designers retained the rear doors for additional live passengers while incorporating a large rear cargo area for the dearly departed.