The idea is that you think like a consumer and not a funeral director, we don’t mean that in a negative way at all, what we are trying to say is ‘you are a normal consumer just like your client families, and once you grasp the concept that your marketing effort are targeted at consumers just like you (you are really who you are marketing to) then it becomes easier to understand how new forms of marketing online play a role in grabbing the engagement of targeted consumers researching death-care services.
SCI bought Keystone and Stewart…What about Carriage? Foundation Partners? Batesville? Who’s next?
Only 13 percent of adults surveyed by the National Funeral Directors Association said they’d want a traditional funeral service. About 62 percent said they’d like to customize the event.
In our constant search to show you how the consumer is talking about, or in this case filming, #funeral related content; we are sharing with you nine 6 second (#6secfilms) funeral videos you didn’t expect to see:
Globally, mobile traffic is at 15% of all Internet traffic, according to StatCounter Global Stats. In the United States, 58% of mobile phone subscribers have smartphones, and the rate of smartphone use is growing at a rate of 28%.
Instantly create Tribute Videos within a revenue-generating CFS website
June 1, 2013 – Consolidated Funeral Services (CFS) and Tukios is pleased to announce a strategic partnership to offer funeral homes full-featured websites with integrated video tributes.
The integration of Tukios into CFS’ software now gives funeral directors the ability to build Tribute Videos from within their own websites, and from any location in the world! Because both Tukios and CFS work in the cloud, funeral directors dispense with the need to install and manage software across their office computers.
Broadview, IL, June 7, 2013 – “What do I do with the ring?”, the perennial question often heard by funeral professionals, is now beautifully solved with the Ringuardian™, a unique jewelry device just introduced by Wilbert Funeral Services.
Crafted in solid sterling silver, the Ringuardian holds a wedding ring so it may be worn as an exquisite remembrance necklace. Wrapping around the ring without damaging or altering it in any way, the Ringuardian securely protects the keepsake ring while attractively displaying it and keeping it close to the heart.
Broadview, IL, June 7, 2013 – Wilbert Funeral Services’ Pierce Chemical group, a leading provider of chemicals and other products for preparation rooms, is pleased to announce the addition of Brett Edgerly as Sales Representative for the states of Idaho, Oregon, Utah, Washington, Nevada and northern California.
Edgerly comes to Pierce with over twenty-five years of experience in the funeral industry, working with various independent and corporate funeral homes throughout the Pacific Northwest. He holds a degree in Mortuary Science from Mt. Hood Community College, Gresham, OR and studied pathology and microbiology at the University of Oregon.
Washington, DC – “A Will for the Woods,” the first feature length film about those working to de-industrialize the deathcare industry and use burial as a means of protecting natural areas, may finally push this emerging movement into mainstream consciousness.
The documentary premiered last month at the Full Frame Documentary Film Festival in Durham, North Carolina winning the festival’s coveted “Audience Award,” as well being named “Best Environmental Film Award” from Duke University’s Nicholas School of the Environment.