Broadview, IL, June 7, 2013 – Wilbert Funeral Services’ Pierce Chemical group, a leading provider of chemicals and other products for preparation rooms, is pleased to announce the addition of Brett Edgerly as Sales Representative for the states of Idaho, Oregon, Utah, Washington, Nevada and northern California.
Edgerly comes to Pierce with over twenty-five years of experience in the funeral industry, working with various independent and corporate funeral homes throughout the Pacific Northwest. He holds a degree in Mortuary Science from Mt. Hood Community College, Gresham, OR and studied pathology and microbiology at the University of Oregon.
Washington, DC – “A Will for the Woods,” the first feature length film about those working to de-industrialize the deathcare industry and use burial as a means of protecting natural areas, may finally push this emerging movement into mainstream consciousness.
The documentary premiered last month at the Full Frame Documentary Film Festival in Durham, North Carolina winning the festival’s coveted “Audience Award,” as well being named “Best Environmental Film Award” from Duke University’s Nicholas School of the Environment.
Bravery is not acting in the absence of fear.
Bravery is acting in the presence of fear.
June 6th fell on a Tuesday in 1944.
Article originally published on Caleb’s blog Confessions of a Funeral Director
Last week, a high schooler asked me, “Why are you a funeral director?” After a couple days of thinking about the question, here are ten reasons I’m a funeral director.
A couple years ago, a granddaughter was giving her grandmother’s eulogy at the funeral home. She shared that before she would take naps at her grandmother’s house, her grandmother would warm a blanket in the dryer, and as the granddaughter laid down, the grandma would drape the warm blanket over her.
After the service was over and before the family closed the lid on the casket, I grabbed the blanket that the family had laid in the casket and warmed the blanket. When I gave the warm blanket to the granddaughter, she couldn’t withhold her tears as now she draped it over her grandmother.
Situations like this arise regularly in the funeral profession. And, as a caregiver by nature, I find great satisfaction in seeing others have more meaningful death experiences because of my efforts. I enjoy serving.
In death, as in life, baby boomers want to do it their way. And the death industry is gearing up to meet this demand as the generation that bucked authority customizes how it dies.
Boomers, who never lost their youthful taste for rebellion, want to control every detail of their “stairway to heaven” up to and including buying “pre-need funerals” to prepare for the inevitable. The industry also is responding by consolidating to take advantage of economies of scale as boomers age.
“If you look at the boomers, they’ve sort of changed everything as they’ve moved along the consumer spectrum,” said Clint Fendley, analyst at Davenport & Company LLC.
“We’re personalizing everything,” said Nathan Smith, founder and president of ‘Til We Meet Again, a custom casket and urn company. Smith opened his flagship store in Wichita, Kan., three years ago. Today, he has four stores around the country and franchise agreements for more than a dozen others. “There is such a huge demand for this product,” he said. “The baby boomers are driving this.”
Smith said the extent of personalization can be significant. One customer, a “self-professed hippie that was stuck in the ’60s” ordered a casket with an exterior that looked tie-dyed, Smith said.
For this “born to be wild” generation, Smith said motorcycle-themed items are popular. “We have urns that look like motorcycle gas tanks we can custom paint to match their bikes,” he said. “We’ve done a lot of caskets with hot rod flames or painting them to match the bike.”
(Read More: Death: It’s a Living)
Smith has licensing agreements with entities ranging from pro sports teams to Orange County Choppers to the Vatican.
Nationwide, the funeral industry is worth $17 billion, and there are 2.4 million to 2.6 million deaths each year in the United States, according to the Sterling, Va.-based International Cemetery, Cremation and Funeral Association.
While the number of deaths has remained steady, the outlook for the industry is strong, considering the aging baby boomer generation—76 million Americans were born between 1946 and 1964—is expected to push the death rate higher within the next decade.
Ann Bastianelli, CEO of marketing firm Anthology Consulting and a marketing professor at Indiana University, said the boomers’ view of life was reflected in their attitude toward death.
“One of the things we identified was this whole notion that your life is individual and personalized, and your death should be also,” Bastianelli said.
The demand for customization in everything from caskets to memorial services to keepsakes will help boost the industry’s earnings. “There’s definitely a revenue opportunity for funeral homes in general if they can offer value-added services,” said Kathy Williams, co-owner of American Funeral Consultants.
“It’s up to the funeral directors to kind of think out of the box to think of things that will generate income and will make the funeral meaningful for the families,” Williams said.
Indeed, Wall Street analysts estimate that Service Corporation International, which just announced it is acquiring Stewart Enterprises in a $1.4 billion deal to become the largest U.S. funeral company, will see next year’s profits triple what they made in 2006.
The combined company, operating over 2,100 funeral homes and cemeteries, is expected to have annual revenue of almost $3 billion and generate about $60 million in annual cost savings.
Of course, boomers are primarily in their 60s; they aren’t at death’s door yet. But their penchant for controlling everything, even something as fundamentally uncontrollable as death, dovetails with the growing business of what the funeral industry calls “pre-need” sales.
“Through pre-need sales today, operators can lock up that future volume today,” Rice said.
Ten years ago, the industry was in a slump, with costs rising and a slowing death rate. By selling pre-need funerals—the plot, the coffin, the service, even the catered reception afterward—funeral companies were able to generate revenue, even if profits slumped.
Although they can’t book all of the revenue from such sales right away, “it’s a pretty nice built-in stream of future revenue you can count on,” Fendley said.
Service Corp. reported a 10.2 percent increase in cemetery “pre-need” sales in 2012. But Chief Marketing Officer Philip Jacobs told the Houston Business Journal recently that only about one-third of the funerals his company handles are planned in advance.
Funeral service providers also can suggest to customers that even cremation, which has increased in popularity as the cost of a traditional burial has climbed above $6,500, can be personalized—for a price.
The vast majority of the nearly 20,000 funeral homes in the United States are independently owned, with the rest held by a few big corporate players like Service Corp.
The newly combined company will have a footprint of 1,653 funeral homes and 515 cemeteries, which gives it purchasing power and economies of scale that will let it offer as many options for boomers’ end-of-life as Starbucks does for their morning coffee.
What are your thoughts: Is a dead body important? Why or why not?
Funeral home and cemetery operator Service Corp. International is expected to face a lengthy Federal Trade Commission review before being allowed to close its proposed $1.4 billion purchase of rival Stewart Enterprises Inc.
The online world provides many different channels for communication and it also provides many tools to plan events…even memorials.
Give us your top 5 or maybe you have lost all faith and you think they all stink, whatever it is please share.
The conversation about death and funeral service is happening online and through social media…you’re (funeral homes) just letting someone else control the conversation.