An early photo of the Columbarium of the Missouri Crematory Association in St. Louis, Missouri. Built in 1895 adjacent to the Missouri Crematory, their Columbarium was the first building in the US built for the purpose of permanent memorialization for cremated remains.
You have probably heard of FUNERAL Social over the last few months but you may not fully understand what it is (don’t worry you’re in a crowded boat).
I put together a short video that better explains what our FUNERAL Social Design Process is, how it works and how it benefits your funeral home or company:
In case you haven’t noticed, video on Facebook is HUGE right now.
The question you’re probably asking as a funeral company is, “How do I use video on Facebook in a way that actually grows my engagement and community awareness?”. This post will look at how to quickly and easily crush it on Facebook with videos and your smart phone!
There are countless reasons for why we feel fortunate to work in this profession and why we feel funeral directors are the best clients any company could have.
Here are just some of the many things we love about funeral directors:
Humans are notoriously bad at assessing risk. It’s why someone lights up another cigarette while worrying about getting killed by a terrorist, and why so many of us calmly drive to work everyday but feel nervous getting on a plane.
We all know that, when it comes to baby boomers and funeral arrangements that your families will remember, personalization is key.
They don’t want the same old service and burial that their grandparents had. Instead, they want something that helps showcase the best moments of their life in a memorable and personalized way.
People come to Facebook to be inspired and entertained. I’ve spent some time doing a little informal research on what kinds of posts are not only “Liked” on Facebook, but which ones are “Shared.” A shared post is gold in the viral social media world.
When a fan likes your post, it’s reach is increased a bit, but a shared post can truly go viral. Aim for shares when you post content. The following kinds of posts have proven to be the most share-able:
We’ve just been shortlisted for the First Women Awards, in association with Lloyds Banking Group and we’re jumping for joy. It’s independent recognition from outside the funeral industry that this work, which feels so important to our little team, is work worth doing. And it recognises that women are excellent at it.
We polled the 6,300+ funeral professionals who ‘Like’ the ConnectingDIrectors.com Facebook Page – asking them ‘What is the best piece of advice you would give to someone thinking about entering the funeral business?’ Here is what they said:
The company started with an extensive discovery process, looking closely at the challenges funeral homes face and how the systems used today are either meeting – or NOT meeting those needs. Batesville’s research revealed some surprising statistics that validated the need for a better, more intelligent solution.