So how exactly are we supposed to be using these? In some cases they’re used as a humorous way of adding extra content or emotion at the end of a post. But when it comes to marketing your business and promoting your content it’s important to know how to use them properly and gain greater success.
‘LivesOn’ will let users pursue ‘life after death’ on their social media profiles, letting the deceased communicate with loved ones. LivesOn will keep posting after you kick the bucket, following the example of the DeadSocial platform.
Vine has been called the next Instagram my many bloggers but we think Vine could also be a great app for funeral directors to use to give quick 6 second glimpses into life at the funeral home.
As we enter a pivotal new year for funeral homes, we thought it would be helpful to deliver some key items for your funeral home’s social media strategy checklist for 2013. And, as we also enter a new year of Google changes to the ever-important search algorithm, we include a review of organic SEO from a social standpoint.
Bored, I decided that it would be fun to play a prank on a good friend of mine: I would pretend that he had mysteriously died. After all, it would be so easy. I had Facebook.
I think I have been complexing the social media game for funeral professionals. When asked the question of “why do I need social media for my funeral home” I believe I have been giving a way to complex multiple point answer.
I challenged him to give it his full effort and start out by making one small change. Yesterday afternoon I unexpectedly received a letter from Alan Creedy. This is his response to my challenge:
Is an expression of sympathy or announcement of the death of a loved one via email or Facebook appropriate?
In the past 20 years there were few ways that potential customers could talk to funeral homes (outside of a death). With the rise of social media, customers can talk and more importantly: Share. Comment. Watch. Listen. And that’s why social media is so important. It’s real, not magic.
It is amazing how often funeral topics are discussed on Twitter. There is a huge opportunity that exists on Twitter for funeral professionals and industry suppliers to answer questions Twitter users have about funerals and the funeral process. I’m not going to get into this idea fully, it deserves its own article, but if you are curious go to search.twitter.com and type in the search term “Funeral”. You will be presented with a list of all the tweets that include the word “funeral”. Ok, now on to the point of this article.
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