We heard it again yesterday. A funeral home owner told us she isn’t too concerned about her home’s inactive Facebook page because it’s mostly young people who use Facebook anyway. Why interact with and market to a demographic who is not interested in her services?
On the contrary, here are the facts concerning the use of Facebook and other social media outlets according to the most recent Pew Research Center Social Media Update: Almost 2/3 of online adults ages 50 years or older have Facebook accounts. More than half of adults 65 years and older now use Facebook.
If you are like most people surveyed by Facebook, you do not want to see a lot of promotional ads from businesses who are trying to sell you their products.
This poses a conundrum for you as a business owner who would like to use Facebook to draw local community members to your funeral home’s page. How can you attract attention to the services you offer without “turning off” people who Like your page?
The social landscape is undergoing near-constant change, and with that, so must a funeral home’s social media strategy. As 2014 closes, DISRUPT Media is prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges.
Here are our predictions for the perfect Facebook trends to follow in 2015.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Only got a few minutes to spare? Then no worries because here are some very quick tips to increase your Facebook engagement.
We love a good Infographic here at DISRUPT Media and we just had to share this one from Top Dog Social Media. It covers a few basic points and some others that you might not have thought about before. So enjoy!
This secret folder contains all messages sent to you by anybody who’s not among your Facebook friends. Because you’ve probably never looked in there, it might contain really important messages that you’ve never seen.
So how exactly are we supposed to be using these? In some cases they’re used as a humorous way of adding extra content or emotion at the end of a post. But when it comes to marketing your business and promoting your content it’s important to know how to use them properly and gain greater success.
Anna Lamb-Creasey’s son had disappeared without a trace. She called hospitals and jails. She waited for days and then weeks and then a month, desperate for a sign of life. She posted to his Facebook page: “Rickie where are you? Love mom.”