I challenged him to give it his full effort and start out by making one small change. Yesterday afternoon I unexpectedly received a letter from Alan Creedy. This is his response to my challenge:
Is an expression of sympathy or announcement of the death of a loved one via email or Facebook appropriate?
In the past 20 years there were few ways that potential customers could talk to funeral homes (outside of a death). With the rise of social media, customers can talk and more importantly: Share. Comment. Watch. Listen. And that’s why social media is so important. It’s real, not magic.
Facebook has introduced a major revamp for business Pages that gives you more control over the look and feel of you company’s page. The new page layout helps you interact more easily with your Facebook fans, enabling enhanced graphics, the capability to feature posts, and private messages with fans. This is a huge revamp that will make it even more important for funeral homes to be engaging on Facebook with current and potential client families.
Milford, Ohio – Howard Riggs is pleased to announce Craver-Riggs Funeral Home and Crematory has recently partnered with Disrupt Media Group. “The agreement was signed on March 1st, and we look forward to working with Disrupt Media Group’s social media experts to build our online presence,” shared Riggs.
“Our partnership will focus on creating massive viral visibility for Craver-Riggs Funeral Home and Crematory,” declared Ryan Thogmartin, founder of Disrupt Media Group. “This means we effectively use the powerful online marketing platforms to ensure greater visibility, website traffic, and convert leads into customers.
“We knew marketing has shifted from the old-school, one-way broadcast, to a multi-point conversation -but we had no idea how to make the shift in our own marketing plan,” revealed Howard Riggs.
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