A few weeks ago we announced the launch of FUNERAL Social by our sister company DISRUPT Media. Part of that launch is their FUNERAL Social Design Process – a strategic, goal oriented approach to social media designed specifically for the funeral profession.
In the short video below Ryan explains the 4 steps of the FUNERAL Social Design Process:
You are probably active in community events, and you are a member of numerous organizations. You shop locally, you engage the local government, and you contribute to local causes. How can you use these contacts and related methods to grow you Facebook fan base? Below are 5 easy to implement ideas.
Astral, a manufacturer of quality metal caskets, took to Facebook with the below post on Friday afternoon and it was epic! The post has now been shared over 446 times from the Astral Facebook page and has been seen by over 55,000 people on Facebook.
When we talk to funeral home owners about their social media presence and who is handling it we hear the same answer over and over: ‘We have an employee who does it for us’ – generally that person is a secretary or another funeral director on staff.
Let me ask you this, would you go to a plumber to fix a blown transmission in your car? Didn’t think so.
Watch this short video for 3 reasons why someone in your funeral home shouldn’t be managing your social media presence:
Research has shown that senior citizens engage in social media for reasons that are similar to younger demographics. Roughly 40 percent are turning to social networks to connect with friends and family, 20 percent log on for social gaming (word and number games), and 10 percent enjoy participating in online contests.
How can you make sure your online efforts appeal to older fans? Do your posts on Facebook and in the other social media appeal to a broad audience that includes the elderly? Here are some ideas to consider:
You have probably heard of FUNERAL Social over the last few months but you may not fully understand what it is (don’t worry you’re in a crowded boat).
I put together a short video that better explains what our FUNERAL Social Design Process is, how it works and how it benefits your funeral home or company:
In case you haven’t noticed, video on Facebook is HUGE right now.
The question you’re probably asking as a funeral company is, “How do I use video on Facebook in a way that actually grows my engagement and community awareness?”. This post will look at how to quickly and easily crush it on Facebook with videos and your smart phone!
People come to Facebook to be inspired and entertained. I’ve spent some time doing a little informal research on what kinds of posts are not only “Liked” on Facebook, but which ones are “Shared.” A shared post is gold in the viral social media world.
When a fan likes your post, it’s reach is increased a bit, but a shared post can truly go viral. Aim for shares when you post content. The following kinds of posts have proven to be the most share-able:
We all love a good story, and this kind of content gets the highest engagement on the social media. If you want to draw people to your business, increasing exposure and warm feelings toward what you do, tell them an engaging story! What kinds of stories might you tell? Consider these:
If you are like most people surveyed by Facebook, you do not want to see a lot of promotional ads from businesses who are trying to sell you their products.
This poses a conundrum for you as a business owner who would like to use Facebook to draw local community members to your funeral home’s page. How can you attract attention to the services you offer without “turning off” people who Like your page?