After years of posting indiscriminately to social media, I was suddenly faced with uncomfortable questions about what will happen to all of it when I die.
Just because Facebook is available and fairly easy to utilize does not mean it’s a slam dunk to do it well. Many poorly executed, inefficient, and downright ugly Facebook pages exist out there. We’ve identified the 6 critical elements below you’ve got to get right. Check these things against your business page to make sure your Facebook presence is not a distraction and a detriment to your funeral home:
After a great talk in beautiful Chattanooga, Tennessee, Ryan takes a few mins to talk about NOW and why you need to change your perspectives and open up to different marketing mediums. Don’t get left behind thinking you’ll be able to catch another train to the future, tomorrow is here today (Now).
This means that over half of Americans carry, in their purse or pocket, the means by which you can capture their attention with the content you post!
With this in mind, here are some ideas for generating preneed leads on your Facebook page:
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a premium 9/11 Tribute video post that is perfect for your funeral home’s Facebook Page.
Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.
There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below:
On this episode the questions are asked by impersonators! I talk about what it will take for funeral professionals to change their marketing habits, why DISRUPT Media is different from all the rest and I talk about organic content and show an example of how to drive leads on Facebook.
Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand:
In a conversation with a prospective client a few weeks ago, he used the term “puffy” to describe this content. He subscribed to a service that provides these kinds of images for his funeral home Facebook page. He contacted us because, in his experience, this “puffy” content was doing little to draw more people to his page or to increase engagement in any meaningful way.
In this article, we want to highlight 3 features progressive funeral businesses should utilize in order to give them the edge with the public and their competitors: