There’s a vast difference between having social media profiles for your funeral home because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your funeral home’s business goals.
Any of the following 10 signs may be indications that you’re doing social media wrong:
Today Facebook is rolling out an updated look for News Feed so that desktop and mobile will look the same, making Facebook more consistent and easier to use across platforms.
How often to you poll you community to find out exactly what it is that they believe is the most valuable part of a funeral? Chances are you never have.
Most funeral professionals just assume ‘what is most valuable’ because for some reason we feel it is our job to determine what a dignified funeral is.
What if your community has a completely different perception of what parts of a funeral are valuable?
International Order of the Golden Rule just made a great Facebook post and every company should be following their lead.
It was a simple post but one that was preplanned and well thought out.
No Trigard didn’t pull a Britney but they did just release another great infographic!
Last week we highlighted 4 infographics Trigard created for funeral homes to use on their social media channels. You can view these infographics here.
Trigard has delivered again posting the below infographic on their Facebook Page:
The social media network announced Friday it is changing its restrictions to access “memorialized” pages, so they will now be visible to everyone the user opened their profile to before they died.
Previously, only friends of the deceased user were able to view their pages and content, regardless of whether the privacy settings were set to public. Now, Facebook says it “will maintain the visibility of a person’s content as-is.”
Kilmartin’s tweets hit all of the stages of grief. There’s sadness of course. And there’s love. And due to Kilmartin’s nature, there’s humor.
Here’s a sample of some of her tweets:
I have a passion for funeral directors and funeral service – even though I am not a funeral director, I have the utmost respect for you. I have dedicated the last 9 years of my life building a platform and business around helping funeral professionals embrace change and I become very sensitive and overly passionate when I see other companies profiting off funeral directors who don’t know any better – your lack of knowledge becomes your biggest enemy.
Some funeral companies are spending upwards of $50 per day to acquire Facebook Page likes – what they don’t know is a majority of these are fake and they are wasting hundreds of dollars.
Below we discuss how to avoid paying for fake Facebook followers and how to acquire real targeted followers that will engage.
We follow a large amount of funeral companies through an interest list we created on Facebook. The majority of funeral companies are doing a very poor job of creating any value with the content they are posting, many of the larger companies in the profession are the worst.
Recently, Trigard Burial Vaults caught our attention with a few infographics they created.