On this episode I talk about the secret to marketing (it’s all about the heart), how social media levels the playing field and complaining sucks – so if you hate the funeral profession that much you should just leave.
It’s great that so many potential customers frequent Facebook these days (about as often as they use the restroom!), but with so much traffic and competition in the Newsfeed it can be difficult for a funeral home to get noticed.
We’ve compiled below some quick tips as to how you can increase the odds of being seen when people use the restroom, er…when they browse their Facebook Newsfeed:
On this episode I talk about the value of Facebook and why a presence there is more than just good will – you should really be driving results – if not, you’re doing it wrong. I also discuss why the market (the consumer) doesn’t give two craps about you.
To have a better chance that YOUR funeral home’s content is served up to your fans on a regular basis, it’s helpful to know the guiding principles used by Facebook to determine how the algorithms work. Here are some of the basics:
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a premium Memorial Day video post that is perfect for your funeral home’s Facebook Page.
However, contests and promotions are only powerful if you do something with the data you collect.
We also understand that sometimes it can be hard to see the bigger picture and know exactly what your next move is going to be. That’s why we want to provide you with 6 ways that you can leverage the data you collect from your fans.
On this episode: We Pong it up, rethinking how we engage/use traditional media, generating Facebook leads and who won the “Skittle Challenge”?!
Until now, live video has really been dominated by big media companies and celebrities – but with Facebook Live it is now easier than ever for funeral directors and funeral homes to begin live streaming to your audience.
Here is an easy to follow step-by-step guide to go Live:
The death of a major artist reveals what’s best about Twitter and Facebook, not what’s worst.
Visuals are, possibly, the most critical component of any content you post. In Facebook, articles with images get 94% more total views. Because your news feed is so packed with images it’s helpful to know what kind of photos or graphics get the most attention. Here are some pointers on creating, finding, and formatting the best images for your funeral home’s Facebook Page: