Just to be clear, I — like most independent funeral directors — don’t like corporate run funeral homes. I think they’re bad for consumers and they hurt the already injured public perception of the funeral industry by perpetuating the money-hungry mortician stereotype.
But, I want to be fair in my treatment of corporate run funeral homes. Here are four reasons I hate them and four reasons I like them.
Some funeral companies are spending upwards of $50 per day to acquire Facebook Page likes – what they don’t know is a majority of these are fake and they are wasting hundreds of dollars.
Below we discuss how to avoid paying for fake Facebook followers and how to acquire real targeted followers that will engage.
An American Soldier…A Memorial Day Story.
I share this real life event because Memorial Day is upon us…yes, it’s great to have a day off Monday going to the beach, cooking out, playing golf or just plain resting. But the day is really to remember sacrifices of those that gave their all for us.
I remember standing in the hallway of the funeral home, a little anxious. I always get a little anxious before I meet with a family. You never know what you’re going to get. A lone person may walk through the front door, or a crowd of twenty.
A Land Where Nobody Discusses Death – Interview with a NASCAR Driver
“While I appreciate the time for writing me, I would have to tell you that we will pass on this opportunity. Most drivers, including Joey, do not want to talk about death because it is always a possibility in our sport.”
Clearly, death is taboo for racecar drivers, which made me even more interested in speaking to one. After several more dead-ends I was led to Stanton Barrett, a NASCAR driver, Hollywood stuntman and more recently, movie and commercial producer.
Upon return and reflection from ICCFA in Las Vegas, I realize how our new world communicates. Having a funeral blog has provided me a platform for soliciting ideas, sharing experiences and observations with other funeral industry professionals. Most important, a funeral blog provides an opportunity, when positioned and utilized correctly, to get to know each other in our new world order by using of social media.
Do you think funeral homes should have a right to choose what website provider they use and what management software provider they choose? Should funeral directors start to require these providers to play nice with each other?
Fred Phelps died. A couple days ago, we learned that the founder of the Westboro Baptist Church – infamous for its hate filled rhetoric and base propaganda tactics – was dying; a fact that produced a number of us to reflect on Phelps’ life and feel some sense of satisfaction knowing that it was coming to an end.
I felt compelled to share this real life event for a few reasons. First, just plain human empathy for this family and so many others finding themselves in this very position. Living day to day, struggling to make ends meet. When death or another catastrophic event occurs, all of life’s regular problems are magnified for these folks.
There’s a vast difference between having social media profiles for your funeral home because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your funeral home’s business goals.
Any of the following 10 signs may be indications that you’re doing social media wrong: