Friday, July 20, 2012
I’ve written in the past about trying new things, and I’ve heard from quite a few funeral professionals who have told me that they’d like to try new things — they’re just pressed for time. I get it. But guess what? Everyone is pressed for time.
Friday, July 13, 2012
Whether it’s something personal or something to make sure your business doesn’t get left behind, what will you try?
Friday, June 29, 2012
Hospice of Dayton and eFuneral have announced a unique partnership which will allow patients and families of Hospice of Dayton to make funeral plans in a simpler, better informed way.
Tuesday, June 26, 2012
There’s just one problem: Most people don’t trust static testimonials.
Monday, June 4, 2012
But if complacency is indeed the “silent killer” – why is it that so many business owners continue to just do things the way that they’ve always been done?
Friday, May 4, 2012
Have you ever thought about how many people within your community know exactly which funeral home they would select if they had to make a decision today? As a company who is interested in helping undecided families make more informed decisions about funeral planning, we’ve not only thought about it — but we have connected with, and helped, these very families. Even though we know that these families exist, it got us thinking, “Just how many people are undecided as to which funeral home they would turn to?” Using Ask Your Target Market, an independent market research platform, we asked the following question to over 600 individuals over the age of 35 located throughout the United States [...]
Friday, April 13, 2012
This post originally appeared in eFuneral’s Funeral Director Blog. In full disclosure, my background is likely a bit different than yours if you’re a funeral professional. I went to business school – not…
Tuesday, March 20, 2012
As previously discussed, there’s a family in your community whose name you should get to know very well: “The Undecided’s.” While this family might not know today who, specifically, will care for them in their time of need – there are things you can do to be proactive so that your funeral home stands out among others when the time comes for The Undecided’s to – well – decide.
Friday, March 16, 2012
Relationships matter in the funeral profession. They just do. You’ve likely already invested so much of your time and career in your community because you know how important relationships are. You pride yourself on this — and as a result, you’ve cultivated meaningful relationships with many families whom you will eventually serve.
However, I’d like to introduce you to a family you might not be completely familiar with. Meet Joe and Jane Undecided.