Upon return and reflection from ICCFA in Las Vegas, I realize how our new world communicates. Having a funeral blog has provided me a platform for soliciting ideas, sharing experiences and observations with other funeral industry professionals. Most important, a funeral blog provides an opportunity, when positioned and utilized correctly, to get to know each other in our new world order by using of social media.
Do you think funeral homes should have a right to choose what website provider they use and what management software provider they choose? Should funeral directors start to require these providers to play nice with each other?
Fred Phelps died. A couple days ago, we learned that the founder of the Westboro Baptist Church – infamous for its hate filled rhetoric and base propaganda tactics – was dying; a fact that produced a number of us to reflect on Phelps’ life and feel some sense of satisfaction knowing that it was coming to an end.
I felt compelled to share this real life event for a few reasons. First, just plain human empathy for this family and so many others finding themselves in this very position. Living day to day, struggling to make ends meet. When death or another catastrophic event occurs, all of life’s regular problems are magnified for these folks.
There’s a vast difference between having social media profiles for your funeral home because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your funeral home’s business goals.
Any of the following 10 signs may be indications that you’re doing social media wrong:
The 32-year-old mortician, who once considered becoming a Christian minister, is an Internet icon redefining a staid profession and opening up conversations about life’s ultimate concerns.
I grabbed my suit, put it back on, drove to the funeral home, loaded the collapsible stretcher into the hearse and off I went to Such and Such.
I pull up to the front door of the nursing home. A new nurse greets me and tells me she doesn’t want me “dragging the body through her wing.”
Posers (a person who poses, especially a person who is trendy or fashionable in a superficial way) and guilds (a medieval association of craftsmen or merchants, often having considerable power) are beginning to scurry for cover like roaches when a light turns on in a dark room. The funeral industry is wrought with “experts” providing advice with little to no experienced platform to stand and being propped up by those that are fiercely resisting change.
Last week’s Circuit Court Reversal regarding the Pennsylvania Funeral Licensing Law probably caused some champagne corks to fly in Harrisburg. But this “victory” begets the question: “What Have We Done To Ourselves?” Funeral Service’ legacy of “circling the wagons and shooting inward” is about to bite us big time and we keep fighting old battles while the world passes us by. I hesitated to write this opinion but then concluded that it is not only my fight but everyone’s, regardless of state, who views this business as a true profession.
I have a passion for funeral directors and funeral service – even though I am not a funeral director, I have the utmost respect for you. I have dedicated the last 9 years of my life building a platform and business around helping funeral professionals embrace change and I become very sensitive and overly passionate when I see other companies profiting off funeral directors who don’t know any better – your lack of knowledge becomes your biggest enemy.