Coleen, I heard you talk in your first article about “why” I should start a pet loss operation. You sold me! I’m ready to start my program. What do I do?
Ask The Expert: What Are The Pros and Cons of Adding Pet Loss Services to My Funeral Home Operation?
Coleen, I’ve been thinking about adding pet loss services to my existing funeral home operation. Of course I still hear some of the naysayers out there that say this kind of business expansion might have others feeling like I’m “going to the dogs.”
The back-to-school items are out in stores. With no rain in Indiana, fall will be here early. And, as my husband puts it, we are getting closer and closer to the time of year where “all’s right with the world again.” Yes, football season.
He was an amazing employee. In fact, the owner of the funeral home said that he was one of the best team members that he’d ever had. He worked tirelessly, never complaining. He always knew that families needed him and he gave everything he had to provide a bit of comfort during those families dark days at the funeral home. So, when he died in December, the emptiness at the funeral home was almost unbearable. Word spread quickly of his death. In fact, it was the newspaper that proactively reached out to the funeral home, wanting to put not only an obituary in the paper but a story and tribute to a giving being and of a wonderful life lived. Oh, they also wanted to make sure they let the community know when the memorial service would be. Yes, he was an amazing team member to the funeral home and an amazing servant to others.
It was just another week in a hotel. After awhile, they all do seem to run together. Not counting the hotels that are a part of a travel experience and are meant to be over-the-top, there are few that stand out from the every-day run-of-the-mill hotel experiences for a business traveler.
Anyway, it was just another week in a hotel. This particular hotel, Average Hotel, is in Anywhere City, USA. The hotel is a name brand hotel, average priced. It’s a nice hotel. They have a nice staff. My sleeping needs are met. They have an average work-out facility that suffices. Food is okay. Bar is friendly.
For 10 years, veterinarians have been supporting the Pet Stop cremation service outside of New Orleans, Louisiana. A veterinary clinic owned by Dr. Susan Strain and Dr. Mike Strain of New Orleans was the drop off point for clinics across the city. From there, pets would be taken to the Pet Stop for “cremation.”
Apparently, not once during those ten years did a veterinarian, a family, or another pet care professional do their due diligence to see what kind of business the Pet Stop cremation service was operating. Furthermore, Dr. Mike Strain, who also happens to be the State’s Commissioner of Agriculture and Forestry, wasn’t aware of these practices going on at Pet Stop either.
Guest article provided by: Coleen Ellis
Forbes released their Bleacher Report this week,… and, guess who tops the list of the “most disliked athlete?” Philadelphia Eagles ex-quarterback Michael Vick, edging out Tiger Woods, Kris Humphries, Alex Rodriguez, and Kurt Busch.
According to the Bleacher Report, Vick is still dealing with the backlash from a federal conviction on dog fighting charges. Interestingly enough, about 60 percent of fans polled disliked Vick, tying him with Woods, but more people expressed a strong dislike for Vick compared to Woods.
It was a beautiful day in Fort Worth – when 63 people gathered to earn their Certified Pet Loss Professional pins from the Pet Loss Professionals Alliance. Not sure what to expect as this was the first course of its kind, the attendees showed up, full of anticipation, ready to learn and ready to network with others that wanted to
raise the standard of pet loss services in the United States and Canada.
The session started with the quote by Wayne Gretzky – to stand out and be the best that you can be, one must “skate to where the puck is going, not where the puck is.” Yes, it’s time in the field of pet loss services to make a change, to raise the standards, and to begin to see where the puck is going.
Are You Concerned About Offending the Non-Pet Lover Families You Serve by Offering a Pet Loss Business?
Almost 7 years later, I still hear from funeral directors and cemeterians that they are concerned about offending people by offering pet loss services.
Okay, I hear what you are saying. However, as you really take a look at this group of people, the pet parents, I challenge you to understand how you CANNOT look at serving this market.
First of all, as I look at funeral homes/cemeteries around the United States, owners and employees of these operations are encouraged to ?become? a part of their community. They are members of the Lions Club, the Elks Club, the Rotary Club, Chamber of Commerce, various church affiliated associations and numerous other social clubs in their respective community.
However, as you analyze the ?club? of pet parents ? the numbers become astounding! Did you know that sixty-two percent of people have a pet?