There are thousands if not millions of obituaries posted privately and publicly on Facebook everyday. Are people really interacting with these obituaries? I believe so, and I have been a big advocate for funeral homes embracing social media and streaming obituaries through their social media channels. Anytime there is change involved in a funeral home marketing concept there will be pushback, I hear it everyday. But what if the idea that people ARE interacting with obituaries and the topic of “death” on Facebook could be validated by Facebook themselves? Would that make you a believer? Keep reading, I dare you!
In a recent interview with Facebook COO Sheryl Sandberg she was asked what she is most excited about right not at Facebook. Her reply, “the impact we are having on people’s lives.” For an example to prove her statement Sheryl talks about the surprising interaction with Obituary postings.
Jesse Draper, whose kookified online interview show, “The Valley Girl Show,” recorded this interview with Facebook COO Sheryl Sandberg. This is a portion of the interview when Sheryl talks about the death of her grandmother and the surprising realization she had about the impact Facebook is having on people’s lives.
About the author
Ryan Thogmartin is founder and CEO of two innovative companies. Connecting Directors LLC (www.connectingdirectors.com) and Disrupt Media Group, LLC (www.disruptmg.com). ConnectingDirectors.com is the premier progressive online publication for funeral professionals. ConnectingDirectors.com is a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry.
Disrupt Media Group, LLC is a social media marketing solutions firm. Disrupt MG focuses on proficiently assisting small businesses in creating engaging social media marketing strategies. Without a social media marketing strategy companies and brands are just aimlessly posting without any coherent direction. Social media marketing is more than just having a Facebook, Twitter, and Youtube page; businesses have to have a strategy to telling their story, one that opens the door and starts the conversation.
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