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They're Not Out of Business, But They Did Have a Significant Price Decrease

I’m sure you think you just read the title of this article wrong but you didn’t. I did say price “decrease.”

Despite all the rumors I did validate with my own eyes that Genesis Casket Company  is still a company. It was easy to assume with all the shake up in their upper management team (they fired everyone) they were probably on the way down, but according to sales people in their booth they’re doing better than ever.

So, when I stopped at their booth during the 2012 NFDA convention I was extremely surprised to see new product [caskets] and even more shocked to see a 15% pricing discount for 2013.

I myself, among others, am very skeptical of the path Genesis has decided to take. It generally doesn’t work well in this profession if you have major events take place, like getting rid of your entire executive team, and you remain completely quiet. In this profession we don’t operate with the thought process of  ”out of sight, out of mind,” it’s more like “out of sight, out of business.”

Here is the proof that Genesis is still here, for now, and they are decreasing pricing by 15% for 2013:

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.

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  • fluidpusher

    Probably not the brightest idea to be posting wholesale prices on the internet.

    • ryanthogmartin

      They were all for it.