Need Help With Social Media?
Join 18,000 Other Funeral Directors in the Know! Sign up for our Daily Funeral News Updates email!
Funeral Director/Embalmer – San Ramon Valley4 hours ago
Sales Professional – Danbury, CT15 hours ago
Assisted Family Dress: Helping Families Say Goodbye1 day ago
Funeral Alternatives of Washington Acquired by Foundation Partners Group1 day ago
Memorial Stores Launches E-Commerce Solution For Funeral Homes1 day ago
Like Us On Facebook
One Thing We Never Talk About, Competitive Advantage
Article provided by: DISRUPT Media
We specialize in helping funeral homes find strategic approaches to social media and social networking. Our strategies help funeral homes create relevant and profitable experiences in social media.
Small Business Trends published a great article last week about businesses using social media for more than just marketing and measuring customer demographics. Social media is about engagement, visual storytelling, customer service, but one thing we never talk about is “competitive advantage“, and social media dominates in this area.
If you aren’t paying attention to your competition on social media, I want to help you start practicing. The fact that so many small businesses are on Facebook, Twitter, Google+, and elsewhere means that there are plenty examples out there of what’s working – and what’s not working.
Let’s look at four questions you can ask to guide your competitive research in social media:
- Who are your competitors targeting?
- How often are they talking? How often are they interacting?
- Are they peppering their conversation with valuable content or sales-y pushes?
- In what light do they cast the competition (i.e. you)?
Check out what your competition is doing. Ask yourself who they’re targeting, and whether or not it seems to be working. Collect your answers; now do it better.
Make observations about what percentage of customers your competition is replying to. Does everyone get an answer, or do only the “interesting comments” get responses from the company?
Value Versus Sales Driven Content
Of course, it’s okay to have some sales content from time to time, but even this sales-driven content should have value. Take a look at what your competitors are doing, and try to match or beat their ratios… the more non-sales content you can offer, the better.
Treatment of Competition
If you spend any time at all perusing small business’s Facebook and Twitter pages, you’re sure to come across some competition bashing. Avoid it like the plague. The reason I advise businesses to look for this practice in their competition is because it should incentivize you to behave properly in case the temptation ever arises.
You Can’t Afford Not to Do These Things
The beauty of Facebook and Twitter is how public the platforms are. If you aren’t spying on your competition, you’re missing out on one of the easiest and cheapest methods of competitive research. Get going by asking these four questions!
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Latest posts by Ryan Thogmartin (see all)
- The Starting Point of Social Media Begins at the End - June 20, 2016
- Ocala Community Offered an Opportunity to Heal by Hiers-Baxley - June 19, 2016
- FUNERAL Nation TV is LIVE at The Texas Funeral Directors Association Convention - June 15, 2016