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SoFund.us Will Completely Change The Way New Funeral Products Are Created [VIDEO]

SoFund.us is not just for new companies. We want this to be a springboard for anyone creating a new product or service for the funeral profession. If you company has been around for 100 years and your creating a new product, we would love to have you start a funding campaign on SoFund.us. Companies interested in creating funding campaigns can email projects@sofund.us for more information.

The way new product is created and introduced into the funeral profession is about to change forever. ConnectingDirectors.com creator and Owner Ryan Thogmartin is preparing to soon launch SoFund.us, the world’s first crowdfunding platform dedicated to the funeral profession.

Essentially, crowdfunding is the ability for a large group of people (backers) to band together and make small pledges that collectively are enough to fund a project, product or in some cases a startup company. The most popular crowdfunding site is KickStarter.com. Over $304 Million dollars have been successfully funded on over 29,000 projects. 272 projects have raised pledges of over $100k and 11 projects have successfully raised pledges of over $1 Million dollars. Many companies and funeral professionals have tried to get projects funded on KickStarter.com but have been unsuccessful because the audience was specific enough. SoFund.us is going to be providing that target market through a partnership with ConnectingDirectors.com and will be dedicated to projects directly aimed at the funeral profession.

We are tired of going to funeral conventions and seeing new innovative products and getting emails from new funeral startup companies only to see them quickly fold because they were not prepared financially to endure the slow adaption rate of the profession and funeral directors specifically.

Through SoFund.us and their partnership with ConnectingDirectors.com a platform will be created that will allow a company to create a market for their funeral related product or service before its created, taking a huge financial risk of their shoulders. The goal for SoFund.us is to provide this platform with a mission to catapult the progression of funeral product.

To learn more about SoFund.us please sign up for their launch email list at SoFund.us. Follow them on Twitter: @sofundus and “Like” them on Facebook. Also watch the video below:

http://www.sofund.us – The world’s first crowdfunding platform dedicated to the funeral profession is launching soon. Here is a video put together by the site’s creator, Ryan Thogmartin, that explains the mission of SoFund.us and why it will change the funeral profession.

 

Companies interested in being one of the first projects featured on SoFund.us please email: projects@sofund.us

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ConnectingDirectors.com is the premier progressive online publication for funeral professionals. ConnectingDirectors.com is now a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry. Founder and CEO Ryan Thogmartin has a vision for where the funeral profession is headed, and has used that vision to successfully position the site as the leading online resource for funeral professionals.

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  • alan

    Ryan, this is one of the most exciting things to happen in DeathCare in a long time. Good Luck!!!

    • ryanthogmartin

      Thank you @453600899f39c303367ce6d01f7bb862:disqus. We are very excited and fully expect SoFund.us to be a game changer.

  • Tim O’Brien

    Who owns SoFund.us? What will the fees be for both sides of the equation?

    • ryanthogmartin

      Tim – I will own SoFund.us. It is included under the DISRUPT media umbrella. There will be no fee for creating a “project/campaign”. There will only be a % taken from the successfully funded dollar amount. These fees will be on par with other crowdfunding platforms. We are still working with WePay.com to finalize payment processing fees. Once the site is ready to launch these fees will be available.

      • Tim O’Brien

        Good – thanks for the direct answer Ryan – I’d suggest 2 other parts to your new funding source
        a) There are some on your list, me included, who have funded start ups and will continue to fund start ups – consider creating a secure forum on your new site where VC’s could do some preliminary due diligence with an idea/person. Raising money in one lump sum is easier than many small donations. Although, depending what the donor/contributor would get in return, going the smaller route could allow for the retention of a larger share of ownership.

        b) Set up some sort of forum for very young, or very new to the business to interact in a way that they don’t have to go through the entrenched vested interests in FSP. There are so many changes that are coming, that are good, that are “game changers” as you say to Alan in his comment, that the people with the ideas need a place besides “conventions,” where all you get very often in “convention-al” wisdom, where they can see if they want to join forces, share ideas/resources, get support for going on their own. I believe this will be especially important and critical for women coming into FSP – they will soon dominate but right now, I’d be they’re expected to take a side roll vs. ownership in the minds of many of the older FSP generations -

        good luck with your venture – tim

        • ryanthogmartin

          A) Tim , currently it is against regulations for us to provide “equity” based crowdfunding. We are only allowed to host “reward” or “charitable” crowdfunding. In 2013 the JOBS act will go into affect and companies such as Kickstarter and SoFund.us will be allowed to offer equity based crowdfunding. The process to get certified to invest and provide the platform to allow equity funding is very detailed, but we will be looking into this when available. My recommendation would be to approach the company creating the campaign and begin the conversation through email or your own web portal if equity investing is your motive.

          B) We offered a forum on connectingdirectors.com for over 2 years but it was not well recieved. We have found that the conversations generated through comments and connections made on ConnectingDirectors.com provide a great resource for newcomers and funeral veterans to exchange ideas.

          • Tim O’Brien

            Thank you – tim

  • http://www.facebook.com/mindabrusse Minda Brusse

    How is intellectual property protected? It seems like putting an idea out into the industry makes it easy for established companies to adopt those ideas as their own programs.

    • ryanthogmartin

      Isn’t there the same risk in a company exhibiting at a national convention from the first time? If one of the big guys likes your product but thinks they can improve it, what is going to stop them?

      Disclaimer: We are not providing legal advise, only presenting an option if you feel there is a big risk in having your idea stolen while seeking “backers” from SoFund.us

      A provisional patent application is one way to make your invention/product “patent pending” for a full year while you are raising money. If your project meets its goals, then you move on to the more formal “nonprovisional patent application”.

      • http://www.facebook.com/mindabrusse Minda Brusse

        Yes — there is a risk of exhibiting and it’s a key reason why iMortuary.com hasn’t exhibited! We do like to participate by speaking and networking though. So, clearly we are one of those who’d be interested in a new approach for seeking funding and support from within the industry.

        I’ll be interested in further details about how ideas are shared on your platform. Like Tim, I prefer the idea of a private forum or other networking. I will be curious to see what kinds of ideas people are willing to post/share so publicly.

    • djackson

      I might make this suggestion to address Minda’s question.

      Perhaps the person looking to fund their idea might just put a couple of lines of description up at the first step. If someone is interested they could go to the next step and click ahead for further information, that would include a non-disclosure agreement and verified log-in for the viewer and potential investor. This would at the very least put a digital trail of correspondence between the two parties.

      However, if someone wants to steal an idea, a non-disclosure agreement is just a document and there isn’t a lot you can do. This is a risk any new venture takes when presenting to a seed lender, angel investor or venture capitalist.

      Having said this, I doubt that our profession has as high a level of corporate theft as might be found in other sectors.

    • djackson

      I might make this suggestion to address Minda’s question.

      Perhaps the person looking to fund their idea might just put a couple of lines of description up at the first step. If someone is interested they could go to the next step and click ahead for further information, that would include a non-disclosure agreement and verified log-in for the viewer and potential investor. This would at the very least put a digital trail of correspondence between the two parties.

      However, if someone wants to steal an idea, a non-disclosure agreement is just a document and there isn’t a lot you can do. This is a risk any new venture takes when presenting to a seed lender, angel investor or venture capitalist.

      Having said this, I doubt that our profession has as high a level of corporate theft as might be found in other sectors.

      • http://www.facebook.com/mindabrusse Minda Brusse

        djackson — I like the idea of a short description/teaser that requires specific contact or action to get more information.

        Many credible investors don’t sign NDAs because it limits them too much in the future. However, if you’re discussing your plans with a potential investor, I know you must reveal a certain amount in order to get to a terms sheet.

        However, your if business strategy is totally open to potential competitors, you must be more protective because they have a whole different reason for learning about your ideas.

        Do I sound a bit too protective? Perhaps– but it comes with experience both in my iMortuary.com venture and other experience. This is why I’m intrigued with the model, but I have a lot of questions.

  • Brandon

    Ryan,
    I commend you on creating this. It’s a great niche based funding solution for those interested in obtaining funding for their projects. My question is this:

    -Have you set an anticipated amount per project that will likely be necessary?

    -Is this primarily for net based projects or brick and mortar as well?

    Even with an NDA there are many ways around it if someone wants to “steal” an idea. I would not even worry about that aspect as of now. From my personal experiences, I would likely not share an idea on a crowdfunding site if I thought that it was easily executable by others. I am also curious as to how will you be monetizing this project and will such monetizing avenues be disclosed to those submitting projects?

    Again, great idea and good luck with the project. There are many other crowdfunding projects like this out there but NONE in this industry. Nice job and good luck with the project! :)