Leading Funeral Publication

Contributors News Ryan Thogmartin Social Media

10,000 Facebook Users Die Each Day, What If You Could Control The Obituary?

I was contacted last week by a new startup company called Everta.lk. They have created a Facebook Canvas app the turns a deceased users Facebook Profile into a memorial page. They just launched in July and already have 10,000 users.

Everta.lk is a Facebook Canvas app that offers social memorial pages and fundraising. Facebook has 955,000,000 users and 10,000 of those users are passing away each day. Friends and family are memorializing loved ones on Facebook through comments and the sharing of photos and video. Evertalk allows this memorialization happen right through Facebook and allows the funeral home to participate through the by uploading and branding the obituary.

The value for a funeral home is in the conversation that is taking place on these Everta.lk memorial pages, currently funeral homes are missing out on this conversation. Everta.lk wants to change that.

Here is a video interview I did with Everta.lk CEO Russ Hearl. I think there is a great opportunity for funeral homes to brand and own the obituary that gets shared on the Everta.lk social memorial pages.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.

Join Our Daily Mailing List


  • Sharon Smith

    Hi Ryan,
    Enjoyed your videos and would like to speak to you. Will send a private message through FaceBook.

  • alan

    great post! thanks for bringing this to our attention

  • http://www.facebook.com/chrislemley Chris Lemley

    Glad to see this here. Russ reached out to our small-town funeral home recently and we were able to talk at length about his idea(s). He’s identified a very unique need and truly understands the changing face of our business… something very rare — just like CD itself — when it comes to an otherwise too often “behind the times” industry.

    • ryanthogmartin

      hanks Chris! We appreciate the support and the referral.

    • http://www.facebook.com/RussHearl Russ Hearl

      Chris – it’s thought leaders like you and Ryan that will move this industry forward. Thank you both for bringing Evertalk and how memorials are handled on Facebook to the forefront!

      Russ Hearl
      CEO & Founder
      Evertalk
      russ@everta.lk

  • dave

    An interesting article Ryan!
    Evertalk has a first class promo however, the concept is a number of years old. This space already has 3 serious players. Thanks for bringing this forward.

cd_circle

Join 40,000 other funeral directors in the know!

Sign up for our Daily Funeral News Updates email and get access to: Real-time funeral News, information and trends, guest content from leading funeral experts, inside advice on social media marketing and much, much more!

Thanks for subscribing! Please check your email to confirm your subscription.

Share This

Share this post with your friends!